The best way to Rank in Search Engines 

3 SEO Approaches for Your Website It is the objective of many sites becoming a result that is certainly on the first or second page any time a specific keyword is hunted for. However, it doesn't happen overnight, nor will it happen to lack any effort supply because of the owner(s) of the website. This is when the function of SEO will come in. SEO techniques are techniques used to add to the rank of your website so it receives a boost in traffic. There are many SEO techniques which they can use some could be implemented by individuals who are not skilled top search engine optimization, whereas others are made use of by professional SEOs.

Writing Quality Content 

An SEO technique which they can use by anyone involves writing relevant articles. A number of these is usually with the content on the website. Other people are written for submission to article directory sites. These content articles are essential simply they're what user will read when looking for details on the topic. Therefore, it is very important to use keywords that happen to be most likely to be searched for. These don't have to be excessive. Only using a few keywords per article can be a superior SEO technique than the article with all keywords and no content. Furthermore, by employing a great number of keywords, Yahoo and Google will discredit the site to be spam.

Creating Backlinks 

Whenever a website qualifies to get included in a search engine's results, its rank determines where in the results it will fall. The harder relevant the search engines deem a site, our prime while in the results it can fall. You have the recognition on the website considering how many other sites find it as noteworthy. It's done this way by creating backlinks. Backlinks are literally that, links that direct a person back to the internet site of concern. Proper SEC techniques use this in manners that do not disqualify an internet site on the search engine optimization. This can be done through links posted in articles on various sites also in forum signatures. However, using websites that store-bought links is not really advised caused by it being considered spam.

Value of Tags 

There are actually three main forms of tags online that SEC techniques used: Title tags, Info, and heading tags. These are helpful to help identify a website. A title tag is just about the first points that are shown every time a site is returned as a google listing. Therefore, if there is a relevant keyword included, it's going to be more lucrative at drawing in traffic. However, the title needs to be concise and relevant. A title that is just keywords might be discredited by engines like google. Meta tags, such as the description tag, are important which is the users use to determine to get in touch with click the link. Again, it can be important to utilize a keyword or two during this phrase, but it really should be readable and fascinating enough to manufacture a user choose it. Good SEO techniques make use of these tags to their advantage without appearing to be spam. There are various other SEO techniques which can be used. A number of them require more training and diligence than these. Some can be carried out by way of an internet marketer and some might require using a professional SEO to try and do. However, SEO techniques, however effective, still require in time order to show their full potential. The desired info is not instant, but this preferable, as too quick of a climb up the ranks, can draw unwanted negative attention from search engines like google.


Best SEO Tips and Tricks

Popular SEO Tools Service Search engine optimization professionals will possibly advise you about the effective tools to make your optimization easier. Fortunately, the internet houses heaps of tools that will solve your website trouble areas.

The following are precise tools and SEO specialists oftentimes used and visited via many webmasters. Google Analytics This is an easy-to-use answer that analyzes a website visitors data and information. It is a free device that tracks your site details like, page views, hits, pages seen per visit, jump prices and common time spent on the website.

This tool covers three search engine optimization elements: search traffic, keywords and content performance. Alexa This makes use of toolbars that are installed on net users' browsers. It has been well-accepted through many site owners for years already due to its potential to measure the reputation of a website.

 Alexa ought to solely promise accuracy for the top 100,000 sites.This site shows your website world rank on your main website.
Writer tools Rewriter tool is also widely used SEO tools. This software gets your main content and after processing its provide you 100% unique content. In which, easily use to others site.Others service of this tools are Article Rewriter, Article Spinner, Word Counter, Grammar Checker,

Paraphrasing Tool etc SEO Moz SEOmoz has the first-rate deal of superb website positioning equipment that opens a pathway for users to reap information from their rivals and get hold of reports from large search engines such as Google, Yahoo! and Alexa. It so much useful SEO tools SEO Logs search engine optimization Logs has various free equipment for SEO.

Web Page search engine marketing Optimizer and Keyword Difficulty Check are On-Page search engine optimization tools that analyze web pages for keywords optimization. Keyword Difficulty Check measures the degree of concern of a key-word to rank in search engines. search engine optimization Logs additionally consists of Google equipment that detects faked Pagerank and produces PR fee results. Other tools are the Backlinks Analyzer Tool, HTTP Headers and Status Check Tool, Domain Age Check, Alexa Rank Comparison and AdSense Profit Calculator.

Advanced e-commerce SEO Tips To Improve s Results In 2018

When owning an eCommerce store, it is necessary to maintain the visibility of the store in the Search Engine Result pages of the search engines. Our article on advanced eCommerce SEO tips will help you. The traffic can be the deciding factor for the success of a visibility and the traffic are the factors that bring customers to the store, it can help to maintain the robust ranking among the competitors in Google SERPs.

When your store upholds the SERP ranking, it can manage to have highly profitable returns and bring the business to a great exposure where the business can grow into a selling machine. Search Engine Optimization entirely improves many things such as visibility of the website, engagement, retention, and ranking for enhanced search engine results.

Here, in this article, you will find various tips you would need to carry in the year 2018 for the improvements in the SEO results. Being a Professional SEO Services provider, everyone follows these and enhance the sales growth of the eCommerce store.

 Content Must Be Unique

 Content is ruling the S world for many years and therefore will continue to do the same in the upcoming years. But, with the advancement in the technological world, there might be content upgraded security features for the plagiarism checking of the co Maintaining the to be unique falls under the primary factors of the algorithms by search engines.

Especially, when it comes to eCommerce store, there are various competitors selling similar products or services which may lead to the redundancy in the content of the products and this reform, it would be a must-do thing for the eCommerce store owners to generate original content can be detected and graded by the search engines.

The content should be helpful to get the thing about the product or service from the customer Also, when you start using predefined templates and databases, it may lead to the lower SERP ratings as the content can be detected on websites as well User-generated content something that is highly required in this quickly transforming era the technological world. If the visitor doesn't get things about your products, he will not make a purchase from your eCommerce store.

Optimization of Meta 

Descriptions Though meta descriptions do not play a very important role in search engine rankings, they are optimized in order to increase the Click Through Rates of the website which may lead towards growing traffic. There various ways of optimizing the meta descriptions which can offer efficient results the Search Engine Optimization of your eCommerce store.

 Meta descriptions are something that helps users to figure out whether the website can provide appropriate item they are looking for. Hence, it is supposed to be written from the point of view of the visitors and will lead towards enhanced CTR. we know the meta descriptions have a character limit 160, it should be within the limit, but entirely meaningful.

The meta description should be able to explain the URL and should be engaging in nature to make the users visit your website again. Along with engagement, the meta descriptions should prompt an action from the customer through Call to Action. It should persuade them towards purchasing the product and services offered by the store. "Check it out now" or "Buy Today" can be the best Call to Actions for an eCommerce store.

Let users Review the Product 

When you start getting abandonment on your eCommerce note that the reason mistrust most of the times Due to lack of reference material to validate the quality of the product selected they may leave the product without buying.

So, when let your customers add the review to the product, you can get potential leads through the information required by them to finalize the purchase Reviews are known to be a reliable content by the customer, as they are provided by users who have experienced the purchase from the same eCommerce store.

The reviews are submitted with the honest responses with an absence of promotional intent. The reviews serve as freely submitted original content in order to help increase SERP ratings your user-experience.

Blog Integration For Better Promotion 

Not only the website content but also the blogs can help you have a promotion of the e-commerce store. You might be promoting on the blogs of your own website, but rather than that, you integrate a blog and experience better results of the promotion the eCommerce store, This can be a great way create unique content and regularly create awareness regarding e offers and discounts provided by you occasionally.

You can also provide information regarding the tips or buying guides for the products you want to promote. A blog is the most engaging way for making customers visit your store and make a purchase. is a great way of spreading the thoughts, building relationship with customers and provide an internal backlink to the product pages of your website.

Make Navigation Logical 

When you have logical navigation on your e-commerce store, it becomes easier the visitors to find products in your store. The eCommerce website offers the right to sort and filter content based on multiple parameters.

You offer them the ability to sort on the basis of price, range, brand, color, size etc, but when a lot of entrepreneurs do the same, you could end up containing lots of duplicate pages. So, in order to solve this problem, you may need to highlight the important pages be indexed and avoid the passing link to the unimportant pages, For better navigation, it is recommended to have a clean and short URL structure along with effective eCommerce SEO. Shorter the URL, easier it becomes for the customers to search for the things they are looking for.

Quality Link Building

Link building might be one of the most traditional ways of effective SEC. But, from the year 2018, the quality links will be given higher preferences over quantity links. Most of us think that the eCommerce marketer contains a huge variety of networks and links, you will have maximum traffic directed towards the store.

The alternative of link building is yet to come till date, the building is a huge ranking factor in the search engines. Whereas, the fact is placing inbound everywhere can actually reduce the credibility and traffic of your eCommerce store.

look for the quantity of the links and start placing links indiscriminately on the low rated websites, your store can ultimately cause lower SERP ranking as the search engines penalize such website. The website that promotes their links on blacklisted sites gets blocked by the Google. But having quality links can let your eCommerce store rank highest on the Google SERP Always remember without the quality links, you can no rank higher, even if you have the most wonderful type of content with every ranking factor of the SEO.

Have An Entire SEO Audit On Your eCommerce Store 

When you audit your website, you will be able to discover the reason behind not getting enough search traffic and sales. Therefore, there are various SEO companies that offer this service, but, doing it yourself can help you save money and do it more precisely.

 Auditing is a process of examining the event, result, concept, or the financial books of a website to figure out how your eCommerce store is working from the perspective of SEO Services USA. This can help you in finding out how to make smarter decisions in future when talking especially about SEO audit, it has become a great technique that would help you attract the customers When you closely examine the website performance, you can find out the bugs and set new goals for your eCommerce store.

The main aim of this process would be to make the best use of the content that you already have. This is not a rocket science technique of SEO, but it is one of the must do a thing for any professional SEO services provider to check in an eCommerce store. When you deploy the result-oriented SEO technique on an eCommerce store, there are chances that you may get success on your online store.

These practices assure the right publicity on the search engines along with the entry of the website to a competitive business environment. The simple SEO steps can you gain highest boosts the search engine ranking. When you practice them consistently, you can cultivate a great yield for the long term. With these techniques, can turn your visitors into happy and loyal customers of your eCommerce store.

SEO Services 

There are a lot more techniques to be implemented for the advanced SEO results for your online store in the year 2018. There are various SEO services in the USA who can help you with the latest and unique SEO techniques to let you rank higher and experience sales growth.

Managing Website Redesigns


If the website you own manage is not meeting expectations, it is time to consider engaging in the comprehensive redesign process. While the notion of undertaking a project of this magnitude can seem overwhelming, doing some benchmarking and research, reviewing website analytics and performance metrics, and aligning that information with your objectives w make the redesign process much less cumbersome and result in a more polished, more effective final product.


While it's not uncommon to grow tired of how a website more logical reason take on the project is that the site is not meeting its objectives. The number or amount of sales and leads generated is a solid indicator of performance but there are others.

Is time spent on site noticeably low? 
This might be an indication that the wrong visual impression is being given to users.



Are you receiving feedback about users' inability to locate specific content items? 
A website's user-friendliness is a catalyst for overall performance so inaccessibility also a logical reason to take on a website redesign. Search engine friendliness (more on that later) is also a common reason for redesigning a website and is frequently the reason most sites start the process at all.
A formal redesign process will include a sufficient amount of audience research, taking into account an organization's on-site marketing objectives, developing a wireframe, and establishing a fixed framework from which design elements can be applied and implemented in the future.

 Audience Research and Benchmarking 

While website analytics can tell us a great deal about how a site is performing now (and where improvements can be made), it often falls short when it comes to acquiring qualitative (not quantitative) data the information that machines alone can't pick up on. Human-powered solutions like Amazon's Mechanical Turk can help gather actionable insights into users' visual impressions of a website, the accessibility of any particular content item, or any other defined criteria. Survey software solutions are also valuable resources for acquiring existing user opinions about possible site improvements.

Take it a further by leveraging services like uTest, a company providing professional-level software in services to identify what is working and what is not, in relation to your Web, mobile or desktop applications.

Formalizing Marketing Objectives 

the website might be the face of your brand online but it is also the marketing engine. Getting a handle on what you and others within your enterprise expect from the site will aid in charting a course toward creating a final product that meets the needs of everyone and everything including the bottom line. For example, conducting interviews with the sales and customer service departments might reveal the need for easier access to pricing or support information.

The business development team could request that contact and lead forms be prominent throughout the site and connected directly to a CRM platform.
Discussions with C-level executives might reveal that press kits, investor information and founder biographies are essential. As you can see, there are many marketing objectives so taking all of them into account at the outset will ensure final product everyone is excited to support.

There are also some important considerations to make related to search engine optimization (SEO) that must be addressed during a formal website redesign. For many companies, SEO tends to be an afterthought and not included in the initial planning stages of a website redesign. At the very least, one should consider implementing a prioritized site architecture and a focus on ease of navigation.

Making sure that: pages receiving traffic are placed higher to the root URL in your site hierarchy a sufficient number of pages are cross- or inter-linked top-level pages and pages aggressively being optimized are focused on conversion navigational menus for users are visible to search engines through CSS or by having a text-based navigation menu in the footer of the page and on a sitemap the use of 301 redirects (should the structure of a site change dramatically) is managed and monitored closely.

Doing the Redesign 

Before handing over audience research and marketing objectives important to take into account whether this is really just a redesign (i.e. a freshen-up) or if an entirely new software platform will be integrated. Should it be the latter, understanding the features and limitations of the selected solution and asking designers and developers for recommendations and guidance will prove to be extremely useful?
For example, if you are deploying a new content management system (CMS), ask for input from your Web designer about the level of complexity in relation to creating new design themes and templates, or quiz the developer about challenges integrating new modules.

The next step in redesigning is often where most Web professionals immediately jump the layout and wireframing. Only when you are armed with a sufficient amount of benchmarking insights and elements necessary to satisfy marketing objectives should you start working with wireframes and layouts.
Web-based diagram tools like Gliffy can help layout the structure of the website and ensure that all the "pieces of the puzzle" present before moving on actual site wireframing. Some of the most popular wireframing tools include Mockingbird (gomockingbird.com), HotGloo (hello.hot-gloo.com), MockFlow (mockflow.com), and a personal favorite in Pencil (evolus.vn/pencil/) a free add-on for Firefox Completely redesigning a website every few years might seem like a daunting task.
But staying fresh in the eyes of your users and relevant to the employees that support your business is imperative. Understanding how all users (consumers and employees) use the site, how your site's competitors stack up, understanding the underlying but required marketing objectives and getting started with the redesign with a layout and wireframing session will prove to shorten design and development time and ensure that your newly redesigned website make a difference to your company.

We spoke with Pinckney Hugo Group's Executive Vice President Aaron Hugo and Senior Interactive Designer Adam Jaskiewicz to get their opinions on website redesign the criteria processes and objectives Pinckney Hugo Group is a full-service marketing firm that offers traditional services such as print, radio, and television, as well as interactive services.

WM: How long, typically, is it until a redesign is needed? 

AH: something has changed in the brand, there's new positioning or a new message that usually forces a Web redesign. But in a lot of cases every three years, depending on the industry
AJ: You're not doing a little each day or each month you're falling behind quickly.

WM: What are the most-needed redesign elements of the website? 

AH: Right now, over the past year, it's complete redesigns. What we're really seeing is clients asking us to help lead them through a navigation planning process.lt's about really understanding the way a customer would logically go through their site. What are the most important functions and features of their site?
AJ The nature in which people use websites has changed in the last 10 years, such as social media aspects sharing and posting. With most clients that we're seeing they realize design is more than a pretty picture on the home page. People are really using the Web differently So, clients understand a lot of planning has to happen before developing

WM: What are some common redesign mistakes? 

AH: Everybody reads just enough to be dangerous. They re reading about FLASH color theory whatever. They don't truly do the planning the beginning. We've never walked into a meeting where a client showed us analytics and gave us direction to a redesign it's one of the first things we want to ask them what's most needed?
AJ:A lot of times clients are too close to their products or services. They overcomplicate things. A client needs to take a step back, and that's a good reason to hire an agency.

WM: When contracting a redesign, what questions should a client ask? 

AH: A lot has to do with how flexible a company is How well will you hold my hand through this process?
 If we need to make changes in the end if we to relearn something will you need be there to help us?Halfway through the process, if we need change how well can that be accommodated and is there an upcharge?
AJ: I believe a client should be able to ask their partner to lead them through the process. eliminated. Garbage-in-garbage-out needs to be

WM: Is design more important than ever? 

AH: It's your window to the world There are so many ways now to get in front of your audience. It's mission critical.
AJ: it's important to note that advertising has moved online, too. As more budget and advertising becomes interactive. you need your pages to look as professional as possible.

Pricing Web Hosting

With today's emerging technologies and the increasing demand for a wider range of services, the Web hosting landscape has exploded into an array of complex, specialized categories.

"The Web hosting industry has always been driven by evolving customer technology," says Reed Cald well, founder and CEO of Servant, a managed hosting provider that's experienced its own evolution during 15 years of service As modern Web content has become woven into the fabric of our daily lives, the hosting industry adapted to better meet customers' high expectations for uptime performance, managed services, security and social responsibility.

Which is good news for anyone shopping for a Web host in today's heavily tilted buyer's market? Whether you are in the development stages of a one-person startup or you have enjoyed a successful Web presence for decades, never hurts to take a quick refresher course in the current costs of Web hosting. Shared hosting is the most affordable and most popular option, and today's fees start at just a few dollars per month.

The upside is that you'll receive unlimited bandwidth and storage space for little money.
The downside is that you'll be sharing a server with others creating the potential for security issues or lapses in performance. services and there are a staggering amount of reputable, professional companies from which to choose.
There are also dozens of shared Web hosting review sites, and one of the most helpful and informative is www.alreadyhosting.com. "The shared hosting industry is to a point now that companies are just about at the break-even threshold and most of their money comes from upsells," says

Josh Ewin of Dedicated Now, a 12-year-old managed dedicated "The reseller business has grown so much over the past few years and there are so many Mom and Pop companies that providers are realizing they have to offer customers more than just low prices Some shared hosts will offer dedicated IPs private SSL for added security, nudging the monthly fee past the $10 mark and into the $12-$15 range. if you're still not comfortable with the shared-server concept at that price, consider dedicated and managed hosting, where the host supplies a dedicated server which the customer has exclusive use.

Dedicated monthly fees can start as low as $59 per month, but they average closer $250-$300 and can top out just above four figures, depending the robustness of the network, the quality of the hardware and the range of services provided "You have to look at web hosting as a service the same way you view transportation as a service," says Ewin. "There are different price structures for different vehicles, and you can expect to pay much less to ride in a Geo than you would in a Bentley.

In the last 18 months or so, companies are really realizing the value of adding in significant management services. Yet another option that falls between the shared server hosting and dedicated or managed to host is Virtual Private Server VPS) hosting. This is a form of shared hosting that allows website operators more control over hardware, software, and access through a private area on the server used only by them. This a logical and popular way to transition into dedicated and shared hosting for a more affordable cost of about $50 to $150 per month, again depending on bandwidth and storage requirements.

CLIMBING UP THE RANKS WITH OPTIMIZED PRESS RELEASES

Before looking for help in writing and distributing the release, define the intended goal and determine how to measure success.
Developing a public relations strategy will depend on the quality of content and your dedication to PR efforts.

Want publicity? 

Submit an optimized press release, say today's leading online PR experts. Whether you're targeting journalists, consumers or all of the above, an optimized press release can create endless possibilities for your business.


Unlike traditional press releases that for years were limited to providing news for the media, general business announcements have gained acceptance in the world in which we can reach millions of Internet
Online press releases are appropriate for almost any occasion, says Joan Stewart, president of The Publicity Hound, and can be powerful tools for growing a company or establishing a brand.
Executed properly, the optimized press release can open doors that no business owner can afford to ignore.

The Big Picture 

While press releases are written to be ranked by search engines, people must be able to understand them, warns Mickie Kennedy president and founder eReleases.com and SEOPressRelease.com.
Thus, respect your audience and always present your business professionally if you get 10,000 search engine visitors to view an optimized press release that reads like a search engine tactic, you will damage your business credibility.

Creating an effective optimized release requires an understanding of public relations writing and the ability to enhance it with SEO-specific keywords. online PR professional can provide these services well as managing the distribution and any other facets your campaign, or you may choose to try parts the process yourself.

Be advised, though, that poorly managed publicity is not necessarily bet than no publicity at all. optimization techniques include adding technical elements to your website and seasoning the copy with keywords. Including photos and other graphical elements not only creates interest but also grows traffic when using captions and naming pictures in a keyword-friendly convention. In addition, adding keywords to anchor text links,along with embedding audio or video features in releases is helpful.

Understand that the optimized release doubles as a Web page. "In fact," adds Sharon Dotson, president of Bayou City PR, "companies with no budget for a website can still get top search engine placement with an optimized online press release.

Make the Commitment 

Before looking for help in writing and distributing the release, define the intended and determine how to measure success. Developing a public relations strategy will depend on the quality content and your dedication to PR efforts.

 An effective pub- relations campaign requires the schedule for press release distribution, an evaluation process and then adjusting the messages accordingly. According to Kennedy, a company will generally see return when submitting quality content and committing four or more releases annually.
Services such as ours," says Michael Schwartz, CEO of WebWire, "offer low pricing to encourage multiple submissions of similar press releases containing consistent messages that are packaged differently. For example, many customers participate in the Haiti relief efforts by submitting releases. It was an effective coat-tail technique to get into readers consciousness.

To achieve the best results, adds Schwartz, press releases should be submitted before Wednesday of the traditional business week. When distributing releases later in the week, WebWire offers a "sponsored link" product called WebRelease that provides ranking with Google and/or Yahoo! search early the following week.


Ask the Right Questions 

When sho g for a marketing or p film to create optimized press releases for your business, experts agree that writing samples are the best way to judge prospects. Every PR or marketing firm want results and testimonials," explains Ke 500 clients and 20 get real results, your firm has the problem that anecdotal results and will provide.

The perception created is that the pan does a great job while the reality is that96 per. cent of its clients don't achieve great results Read sample releases created for actual clients ensure a balance of keyword optimization and readability Stewart also suggests asking the following questions:

• Does your price include keyword research? 
• What the fee for writing, and is their separate fee for online distribution?
• Is there an additional fee for sending the release to targeted media outlets and bloggers? 
• How many revisions does the price include? What's your turnaround time? 
• What clients have hired you to write press leases and what are their phone numbers? 
• Can you tell me about success stories those clients have had as a result of releases you wrote for them?

If they tell you to call those clients yourself and ask for a reference. Were they satisfied with the release? If not why not? yes, what happened as a result of the release?) What is the fee? (Most reliable services charge $150 and higher for writing a press release.)

 Reap the Rewards 

Well-written releases offer many advantages, from attracting a wider variety of audiences to improving search rankings writing informational copy rather than promotional content, for instance, will attract both journalists and consumers In addition, optimized press releases will stay online continuously forever, pulling traffic and providing leads when employing the right keywords to attract the right target audience. "An optimized release goes directly to the target audience," says Dotson. "End users obtain relevant information without the filter of traditional print and electronic media.
 In addition, the optimized release will help build a websites page rank and relevance. Search engine ranking improves since these optimized press releases link back to a company's website due to relevant keywords strategically embedded in the copy." Therefore, Stewart adds, it is wise to create variations of the same release by altering the keywords to attract multiple audiences.

 Each release, then, will achieve better rankings for each search phrase rather than using a single release that targets everyone. "And to achieve maximum return on investment," she says, "remember to add a clear call to action telling readers what to do next visit a website, call a telephone number, send an E-mail to look at a catalog, go to a sales page or request a free sample.


What to Watch Out For 

There used to be a vetting process by the media, says Kennedy, but today the decision-makers are the users who have access to and can scrutinize an overabundance of information. Hence, than ever to make your information available, but more competitive than ever to win over an audience.

Very little distinguishes your information from everything else available online. Distorted traffic statistics can pose another obstacle. Many free services heavily stream RSS feeds that automatically create "hits" when RSS readers update their feeds.

Therefore, the number of hits from people perusing releases is generally lower than the value reported. Another challenge includes the anecdotal or temporary impact on search engine rankings resulting from backlinks to your website from the press release provider's website. Kennedy advises that most SEO firms find these results only last about two weeks.

Another hurdle can be avoided using specific, long-tail keyword phrases such as black patent-leather pumps when trying to achieve page one search engine rankings, instead of using highly competitive, short-tail phrases such women's shoes. When optimized press releases are well-written and provide quality content, they can be a very powerful vehicle any company even a sole proprietorship can look like a big business by leveraging optimized press releases correctly.
Although there no guarantees, writing and submitting an optimized press release can create new long-lasting opportunities for your business.



Holistic Web Site Development and Promotion

Holistic
Emphasizing the importance of the whole and the interdependence of its parts.

Times have changed. TheInternetisincredibly competitive, and the environment in which businesses compete online is changing at a rapid pace. Yet many business website development processes remain unchanged from the turn of the century.
To achieve Web visibility the current environment, the website development and promotion life cycle must evolve and begin using a more holistic approach

Why a Holistic Approach is Necessary 

Consider the following list of disciplines and respective professionals required to develop and promote a website in competitive landscape: today's

Web Design Development 

• Graphic Designers to create a visually appealing website. 
• Programmers to ensure that various design and process elements work together. 
• Web usability experts to ensure site visitors are able to complete tasks intuitively. 
• Conversion optimization specialists to ensure maximum conversion potential by website visitors. 

Content Developers 

• Writers and copywriters to develop content. 
• Photographers and graphic designers to create appealing visual content. 
• Audio and video content developers due to the increasing popularity of podcasts and online videos. 

Website Marketing 

• Search Engine Optimization professionals to improve the visibility of the website in organic search results. 
• Search Engine Marketers to implement and manage pay-per-click and other online advertising channels. 
• Social Media Professionals to leverage the power of social networks, community sites, and other social media tools.

And, of course, we cannot leave out the primary stakeholders of the project the business owners and management team, including the marketing department and public relations professionals. It this collection of various professionals and d different skill sets they possess that calls for a holistic approach website development and promotion.

But there's more. Each and every one of these stakeholders have specific needs and requirements that must be supported the website. Absolutely none of these requirements are individual entities that do not in some way require the support of other website design or development elements, or impact these design and development elements themselves.

This is where the transition to a holistic approach becomes so important. The integration of all these various needs and requirements into the website requires the individual elements to support each other, for the common good of the entire business

Implementing the Holistic Approach 

The implementation of a holistic Web development and promotion project is no different than any other business initiative. A clear understanding of objectives is the primary prerequisite. Once objectives have been determined, establishing the budget for the new or redesigned website is the next priority.

 In many cases, due to budgeting constraints, it is at this stage of the process that prioritization of business objectives becomes necessary. By this stage, your business should have a clear understanding of why the project is to be implemented, what is to be achieved and how much the company can afford to make the project a reality.

Effective Project Management is the Key 

The holistic approach requires strong project management skills due to the extensive number of professional disciplines required to complete the project. The first task the project manager will be required to complete is the identification of the development and promotion team members.

Team development must be prioritized. The primary principle of a holistic approach is the identification of what website elements are required to support the needs the various promotional efforts to ensure the site is both highly visible on the Web and able to fulfill the business' and website visitors' needs. This may appear to be common sense. However, my experience, this is often not the process that is taking place. All too often, the website goes live prematurely.Only then is the question is asked, "How are we going to promote this website?"

This scenario often creates the need for website revisions following the perceived completion of the project a waste of both time and resources.

Determining Team Requirements 

Once the development and promotion teams have been determined, team members must identify the strategies they plan on implementing within their areas of expertise. Team members must effectively communicate these plans and outline their future requirements to ensure that allowances are made for the inclusion of their proposed strategies the development of the website stage.

The communication of future strategies is critical, and one of the most overlooked steps in the websites development life cycle. This is the primary reason websites often need revisions after they have gone live. It not only creates additional costs to the project but is also likely to have a detrimental effect on the performance of the website. When businesses are faced with a website that underperforms, the situation often snowballs out of control by this stage having spent the budgeted sum and received little or no ROI.

This usually creates the situation where business managers are resistant to spending additional resources on a website that has failed to perform to expectations. Yet, if the additional resources are not found to complete the necessary revisions, the site will never be able to achieve the business' goals and objectives.


A Holistic Philosophy Summary 

The holistic approach to the website development and promotion cycle is really nothing more than common sense. The reason why a holistic methodology has become so important is the increasingly complex nature of the business website.

Gone are the days of the simple brochure website. Businesses and site visitors have high expectations of what every online presence should deliver. Ensuring that a website is capable of meeting these expectations requires the implementation of a holistic approach to managing the multitude of website development and promotional requirements.


Online Collaboration Tools 

Holistic website development requires that everybody be on the same page. Below five tools to help your businesses collaborate.

Google Apps Marketplace: Recently released Google Apps features tools for accounting and finance calendar and scheduling productivity and project management, to name just a few Along with Google Buzz, these apps could make for easy collaboration.Developers are working hard so expect many more apps in the near future.

37signals: One of the early entries into the collaboration market, 37signals has a suite of tools designed to help businesses be more productive and efficient. Their popular Basecamp offering helps manage projects between coworkers and clients. Highrise tracks contacts and leads Campfire offers real-time chat and file sharing, and there's even an API for ultimate customization.

MindMeister: Brainstorming is the focus here on creating collaborative online mind maps. In addition to the online offering, mind maps can be updated and viewed through an iPhone app E-mail and SMS and even offline. MindMeister has won several awards for their service.

Dimdim: Host and attend live meetings where users can give presentations, share Web pages and desktops, chat with webcams, and more, Meetings can also be recorded for later reference. Dimdim is in competition with standards like GoToMeeting and Webex but happens to be free for small meetings and very reasonable for larger ones.

Get Satisfaction: A client-facing tool, Get Satisfaction lets businesses build communities around customer service. Solicit feedback. support customers and help them support each other. A solution like getting Satisfaction is a good way to control the conversation around your brand-which can be difficult in a social media world.

5 OUTDATED SEO TACTICS AND 5 ALTERNATIVES

In the past it was easier to achieve high search engine rankings by "gaming" the system with questionable SEO tactics. But as search engines have evolved, many suspect SEO practices have been rendered useless. However, you visit any SEO forum or upstart SEO blog, you will see many of these outdated tactics still endorsed as legitimate techniques. In an attempt to end the misinformation, below are five popular, yet outdated SEO tactics that no longer work andsome legitimate alternatives.








KEYWORD STUFFING
 In the late 1990s, search engines were unsophisticated. The more frequently a keyword appeared in a pages content, the better it ranked. This practice of keyword stuffing" was an easy way to manipulate search rankings. Since then, search engines and their algorithms have matured. What to do instead: Stuffing pages with keywords can have a negative impact as Google actively imposes penalties on gamed content.

So if you want your keywords to have maximum impact, it's far better and safer) to employ legitimate SEO practices, such as Creating content for people, not search engines Making sure keywords are present in prominent regions of your Web page; such as headers, subheads, title tags and meta description snippets Structuring a website so that important keyword pages are high up in the site architecture and easily found by both search engines and people

BLOG COMMENT SPAMMING 
Many search marketers and webmasters still aggressively drop links in blog comments as their primary link building strate- gies. This outdated SEO tactic is better known as blog comment spamming. To address the abuse, Google introduced nofollow link tags (a signal to search engine spiders to ignore a link) and is known to devalue links in blog comments.
What to do instead: Rather than comment spam, try producing something of value Creating well-written, engaging and thought-provoking con- tent is one of the best ways to attract quality links, naturally. Good content often generates editorial links naturally oc curring links from other blogs and news sources that search engines value far more than comments in blog posts.


SEARCH ENGINE SUBMISSION 
I'm still amazed by how many companies offer search engine submission as a service. I'm equally amazed by how many professional Web developers and designers still believe that submitting to search engines is necessary It is not. Googles abil- ity to discover and index new content isso advanced that search engine submission is obsolete. So, paying a company for search engine submission service is a waste of money What to do instead: To ensure that your new website gets discovered quickly get links.

This can be as quick and easy as dropping a link to your website on a social media platform. For example, if you have a Twitter account, tweet a link to your new website or add it as your profile link. Twitter is crawled by search engines constantly; so a link to your new site will be discovered quickly. To increase your chances of getting found, use site like offers the ability to post a message and link to dozens of social media sites simultaneously.


META TAG OPTIMIZATION 
There was a time when meta tags (snippets of information embedded in the <HEAD area of a pagek code) played a large role in influencing search engine rankings. This was particu- larly true of the "meta keywords" attribute: a common way for site owners to reinforce terms important to their websites.

However, unscrupulous site owners and SEos abused the meta keywords attribute by including misleading terms en- tirely unrelated to their content. what to do instead These days, Google is on record as saying they pay no atten- tion to the meta keywords tag. So, the era of keyword stuffing meta tags for impact is officially dead. If your objective is to op- timize a website or blog pages to rank for more keywords, try using category and tag systems to better label and organize your website content. Actively tagging your posts and pages one of the most effective ways to enhance functionality usability and overall "searchability"



LINK EXCHANGES
 Exchanging links or reciprocal linking is popular method of building links. Website owners exchange inbound links with one another in an attempt to improve site rankings and traffic. Reciprocal links in moderation are not really an as interlinking is glue that binds the web. The trouble oc curs when website owners actively engage in link exchange schemes to intentionally influence rankings-which Google violation.

What to do instead: Rather than participating in link exchange schemes, offer testi- monials to business vendors you work with. Providing monials is an easy way to get a link to your website in return for writing something favorable and sincere about a vendor. SEo, like any other industry, undergoes changes as evolves. Be sure to avoid the outdated techniques mentioned here. Not only will your website suffer in rankings (to the sat- isfaction of your competition), but even worse your site might be penalized for banned tactics.

SEO IN A SOCIAL MEDIA WORLD

Web professionals interest in search engine optimization (SEO) is matched in intensity on by the excitement surrounding social. media.
The end result of these two Internet marketing endeavors is nearly the same website traffic and brand exposure not to mention stronger customer relationships.

While SEO tends to be more technical (at least itis perceived to be so), social media optimization (SMO) leans more toward developing a process to establish quality relationships where trust and confidence are the aims. It can be argued, however, that the techniques and tactics employed in each practice are universal and interchangeable. It is difficult to deny that tremendous opportunity for profit exists when we employ (or at least think about) common SEO best practices and apply them to our social media world.

 To make the most of the current Web landscape, a formal plan is required -one that provides an understanding of the audience to which you are marketing your products and services, takes into account the quality and quantity content you will need, and establishes measurable goals for the benefit of your business If the horizon from whence you work looks bleak when it comes to either SEO or SMO, fear not-you're about to rocket your website into a new stratosphere the Internet planet it comes down to this:

 SEO in a social media world provides an opportunity to make a more meaningful impact on existing users and prospects than either practice alone, making your enterprise more genuine and providing the ability to explore channels that may have previously seemed walled, inaccessible and alien.

SEO FAILINGS

Most websites struggle with SEO, and it is not just the Internet mom-and-pop SEO technology and service provider Conductor (which calls the likes of NetFlix Progressive Insurance and other notable names as clients) released a research report Search of 500)in searchability and optimization effectiveness Fortune 500 companies.

How did they fare?
Not so well. More than half of the companies had almost no natural search it with their targeted keywords, defined as not ranking within the top 100 natural search results. Sound similar to your own troubles? Only two percent of the domains with the actual companies) showed a significant number their keyword terms in

 The problem is not only that these companies and others are failing in the complex world of SEO. They are now simultaneously seduced by the promise of riches popularity and consumer endearment from participating in social media world The worst part for Web professionals is that regular web users are turning a blind eye to corporate social media and its real-time nature. Online marketing firm OneUp- Webs recent eye-tracking study revealed some interesting findings of real-time and perhaps, in many respects, the impact that "social" has on search results.

 Of the participants in the study, 73 percent had never heard of real-time results, and only a quarter of the consumers cared for the real-time results, compared to 47 percent of the nformation foragers Couple that with recent news that social media may have peaked and you have a perfect storm that is sure to upset the balance of promotions World idea that social is making its way into search rhe so on is to make our brands as con- sistent and value-added as possible wherever consumers interact w iL So how do we apply the SEC principles that we know work for generating com petitive first-page rankings to social media, and vice-versa? In short, it comes down to how content is developed shared But first its necessary to discuss the basics of getting social.

 A common and damaging misconception is that SEO is separate from the marketing strategy a business. the reality, integrating SEO into existing business practices I essential these days, and if you plan on achieving any level of success you will need a formal plan.

TAKE THE RIGHT APPROACH

 Just you wouldn't get in a taxi without knowing your destination, you would not want to promote and position your website (or its underlying business) without a formal strategy When it comes to SEO and SMO, reaching your objectives requires that much attention be paid to the content you provide as to how the broader community will interact with it. Since it is the content that people will ultimately discover and share first, if you are publishing the wrong type content, you will arrive at the wrong destination.

Content Development Developing content-based promotions for our current or prospective audiences requires being familiar with their behavior, those users' preferences and how they will share and publish content within their own network and among the social graph they have established.
 One way is to use social media monitoring software, like that provided by Radian6, to stay on top of conversations and the influencers who initiate them. But you don't need to be a creative genius to come up with innovative ideas for content. Many top e-commerce websites rely strongly on leveraging user-generated content, Amazon.com is an excellent example.

 Notice how strongly they leverage user-generated product reviews and recommendations, allowing them to display unique content for nearly every product, on an ongoing basis. Somewhat similar to expert product reviews, but at the category level, buyers guides formative, unique articles designed to educate potential buyers about particular product cat industries.

What about informational and service-oriented websites?
Nothing works bet than education or information section. Simply add a section to an existing website and publish unique and linkable content related to your company the industry serves

You find when creating content that its eventual success does not always rely on the quality of the content, but how it is presented offering it to users in creative, interesting ways, this, you will need the time to brainstorm.

 Think ways that you could change your user's experiences that would be so interesting helpful that others would want to link to you that with their networks. For example, if your website sold pet toys, perhaps you could determine a pet's personality, display a personality analysis, and recommend toys based on that. Or, a humorous video of a pet playing with sent via a Twitter u a popular toy could be embedded on a social network sent via a Twitter update complete with a description of the product and a link and posted on YouTube ere it can be purchased, of course. as But it's not just the quality its frequency) that matters.

 A study of 2,168 HubSpot customers shows businesses that published at least 5 blog articles in the last 7 days draw 6.9 times more organ search traffic and 1.12 more referral blog at a This finding coincides with common sense: out of large chunks of business-relevant content (one post per weekday), blog readers will likely find something engaging and proceed to learn more about a company

They might even share that content with their peers. As important is that content resonates with a Web audience, it won't mean much if the content does not in some way satisfy the objectives of an enterprise. Those objectives can differ greatly per industry or by the type of site that own r operate, but they are routinely website traffic, brand exposure, inbound generation actual leads and sales, While companies have historically been reliant on to sales, social media requires a different tack. So, alternative objectives and measurements app channel's The role SEO a social media effort are to directly influence discovery social communities or content via search.

For example, search for a popular brand term today is likely you will find YouTube channels, Twitter accounts and Facebook Fan Pages on the first page of search results where negative reviews, complaints and brand squatters once ruled that real estate

What this means is that to succeed with SEO in social media we need to think long and hard about how to distribute content and create a tactical approach user sharing.
 While you can foster the sharing process with tools like Share or AddThis, many companies are turning to Facebook Connect and Google Friend Connect take their communities (as well as the inevitable sharing that goes on with right content) to a different level.
 These solutions, while still new. are being widely adopted and present a noteworthy opportunity to shore up support within an existing network. But what about outside of your own site how do ensure that your message is shared across your social graph in a way that is consistent with the original meaning and intent? Social community platform Awareness

Networks launched some intriguing multi-channel publishing features on its platform which puts content directly social media channels like Facebook, Twitter and others without the manual legwork. often, publishers have great content to share but it needs to be managed like a corporate asset.
 For example, who can access certain social media channels and what kind of content can or should go there? In essence, companies looking to optimize social marketing channels face significant control issues surrounding brand image and messaging across multiple channels.
But perhaps the biggest problem with SMO is measuring the effectiveness of multiple platforms.

 Efforts tend to become "black hole" with no empirical data to make informed business decisions. Therefore, its critical that businesses arm is performing. Should the, for example, outperform Facebook in terms of culture even of analytics to measure how each plat generating traffic and increasing time-on-site, then efforts and perhaps budget should be shifted.
 However, this would not mean that Facebook should be abandoned. Social media is a moving only by watching closely will you know when its time to step up efforts on a different channel.

Keyword Optimization One of SEO's most tried and true practices is the use of keywords to help search engines index content. And it's no different in the social media space.

 Profile descriptions as well as to networks should include and phrases that are directly related to the content user expect find after clicking the link or reading the rest of the update. However, this is not to that updates to be keyword stuffed. Remember that social media is intended to appeal to humans.
That means using keywords mixed with a conversational tone to appeal to both search spiders and people. Anchor text in links must use keywords as well both those links pointing to your website and to other social profiles popular keyword tools will provide information on what users are searching but why reinvent the wheel?

SEM Rush provides content marketers valuable insights into the keyword visibility (organic and paid) for any website. how social be a useful tool to quickly gauge the social presence of a particular keyword or brand name but there are others (of varying levels) such as PostRank, Trackur, Social

Mention, TechnigysM2, and even Google Alert to understand the depth of presence for social media campaigns could prove to be immensely valuable to know what terms and content the competition optimizing. Gathering that data (whether manually or through service) at the start of any optimization process becomes integral not just to SEO efforts but also to SMO campaigns Generating Links SEO's golden child is the incoming link. While one might not think of SMO as a legitimate link-building strategy, the opportunity most certainly there. Start by linking your business' social profiles together, and to your website.

This will help brand dominate the search results for a branded search, as well as give users immediate options as to where they would like to connect with our business But the best opportunity for generating links is your content. Social built on sharing and that means sharing links. While, at this time, links originating from social profiles is not weighted heavily by search engines, that will likely change. The simple fact is that users are spending more time on social media and, as a result, or training more information from these sources.

A bonus is that, invariably, high-quality social content will generate links to your website from outside the social world, too. You can bet that just about every blogger, firm and news source is plugged into social media they are looking for content to publish and to link to from their own sites.

By involving SEO insight in a social media marketing effort vice-versa, marketers, public relations professionals and advertisers can extend the value their promotional investment, Well-optimized social media content marketing efforts can attract new network participants via search and through social networks, and facilitate links to websites directly and indirectly.

 The greatest benefit marketers and advertisers enjoy by thinking SEO when starting social media campaigns are that content exists and is shared-long after campaigns have ended.


HOW DO YOU COMPARE (TO GOOGLE)?

 In early March, Google released its own SEO Report Card an effort to provide the com pays product teams with ideas on how they could improve their products pages using accepted optimization techniques.

The project looked at the main pages of 100 different Google products, measuring them across a dozen common optimization categories.

So how did Google fare?

 Althings considered they could do better. The report card indicated that Google needs some serious work on its search result presentation (title tag format and length description meta tag use, and site links) URLs and redirection, and events on page optimization practices including the use of <hl> tags and alt text Google did receive some satisfactory grades on many practices.

 The optimization suggestions were intended to not only help search engines understand the content of our pages better but also to improve our user's experience when visiting our sites simple steps such as fixing 404s and broken links simple lying choice and providing easier understand titles and snippets for our pages can benefit both users and search engines.


HELPFUL SEO RESEARCH

Website Magazine periodically publishes special reports on a variety of subject matter important to your Internet success. As you might imagine studies on search engine optimized- mention, Over the time often receive the most past few months our editors have addressed important questions in the field of SEO including Website Size.
 Alt Text and Keyword Rich ness domain names, sub-domains folders and page names. Here's what we learned

WEBSITE SIZE

The of a website (the number pages) does not have any direct bearing on how well a website ranks for a particular search term.   http://bitly/9CxcQA ALT TEXT Providing alternate text to images is an important part of on-page optimization, more importantly, provides an opportunity to be with accessibility standards http://bit.ly/4xpROB

KEYWORD RICHNESS: The Cross-engine keyword richness inquiry indicated that those responsible for SEO should definitely name folders not focus on page naming consider keywords in subdomains and opt for keywords in their domains http://bitly/5LoFoB

HAS "SOCIAL PEAKED?



It cannot be argued that social media is the Webs hottest trend. But is this trend really a fad? New data from Compete.com shows that every major social network on the Web lost unique visitors from January to February 2010. A look at the numbers:

Facebook.com:  -4.32%
MySpace.com   -11.52%
Twitter.com:      -9.63%
LinkedIn.com:    -8.3%

Of course, a number of participants on these networks are still too high to ignore. But it would be wise to remember that social media is there to serve businesses, not the other way around

A DIGG RENAISSANCE?

Digg com was one of the original sharing sites, offering users the ability to post and share stories with the community. t could also deliver a deluge of traffic if you knew how to game the system and with a little luck. Falling on hard times in recent years.

 Digg is going a different direction. Hoping to become a pioneer in content curation' Digg plans to provide personal home pages for every user, to help filter rank and sort shared content from across the Web including from Facebook and Twitter As more information is shared at a breakneck pace, many users find themselves steeped in information overload.

 Digg hopes that by providing a system to help the most important and relevant stories rise to the top for individual users (their original goal many years ago) users will come back.

SEO MYTHS AND FACTS

 "We always fear what we don't understand." And when we don't understand, we lie. In this chapter, we take a look at some of the most common misleading opinions floating around about SEO and related techniques.


Search Engine Optimization (SEO) has come a long way since its way to optimize your website was to be the birth, when the best owner of the website that shouted the loudest. In its formative years, SEO had an "anything goes" feel about it, with spammy backlinking going overboard with keywords, and often a grossly excessive amount of tags.

Slower development cycles meant that it took several months for search engines to roll out updates to their search algorithms, this meant that imperfect practices lasted much longer back then. Between the years 2000 and 2002, Google implemented just 2 updates their Search Engine In comparison, Google had 5 updates in 2015 alone and has already rolled out 4 updates in 2016. Search engines like Exact revolutionized search engines by cataloging information back in 1993. Then came Yahoo and Google.

They took it upon themselves to better index and optimize search results, and they succeeded. One of them, of course, did so in spectacular fashion and went on to become a truly global phenomenon that is arguably changing the world harder and faster than any other company in the world. Here are the most common misconceptions in the world of SEO.

1) SEO techniques are frauds, and they don't work 

No. Slow down. SEO is a legitimate way to increase the visibility of your website. The key is to avoid all "black-hat" practices cheap tricks that make you the bad guy on the Internet. And everyone hates a bad guy on the Internet.

The reason for this myth is the existence of innumerable companies that are devoted to scamming websites with false promises using a Pre-packaged SEO solution'. Back in the infancy of the Internet, it was possible to see long-term results by "blasting" links pointing your website to thousands of others. Nowadays such practices are not just avoided but aggressively penalized Google might permanently stop your website from appearing their search results, even if the query is full of keywords associated with your website.

Beware also services that promise manual submissions and "guaranteed" number one ranking. Instead, it's a good idea to do your research, and if you do want to purchase a service that does, check to see if they are legitimate. If you don't ice, SEO is a simple enough thing to do if you follow the right habits value quality over quantity, promote your site using the plethora matter. SEO work and they'll continue to work as long are the masters of the Internet.

2) More links are better than more content 

Link building is still an essential part of SEO. In fact, Searchmetrics, a company that sells SEO tools ranks it as the 4th most important criteria for success in optimization. It stands above Social Media Marketing, and just below Content, User Experience, and Technical.



There is an important caveat in these rankings and it stems from the Panda and Penguin updates that Google made in 2013 (check Chapter for more about those). The Panda update is basically a filter that is used to sort the wheat from the chaff-content quality wise and then used as a parameter to punish the chaff. Similarly, Penguin sorts bad linking techniques and over the use of keywords. With these updates, the entire way of building links has changed with an increased focus on quality, rather than quantity.

If you have the resources to hire either link building service or a content writer, it is advisable to employ the latter solely because link builders seldom care about the quality of links. Having relevant and diverse links with quality content leads to guest posts on other websites, content for own websites, blogs, and other entities, which increase the number of links over time.


3) The ranking is all important, and SEos won't lead to a #1 ranking 

Let's start original content, keywords, and smart backlinking, it is definitely possible. To build or improve your keyword strategy, you need to look no further than Google AdWords, which gives great insights into what works and what doesn't. Another good way to improve your ranking is to focus on meta descriptors that you think would attract a large number of viewers. Now for the fetishization of ranking.

A strong correlation, between result ranks and the traffic that the link gathers, does exist, and to an extent is inevitable. However, recent studies show that ranking is not the kind of traffic, as it used to be. With meta descriptions and keywords gaining more prominence, search result ranking has taken a back seat. It has also been shown that users favor the top three listings on the first search page.

What is surprising is that subsequent pages show a similar number of clicks if the entries are at the top end of the page. There are several relevant causes here, chief amongst which is keyword strategy. Without the good strategy, you will end ranking for irrelevant keywords. Also, attractive meta descriptions are a game changer if they appeal to your target audience. If you're concerned about Google dismissing meta descriptions entirely when it comes to search rankings, and you would be right to do so.

Here, it's important to bring out a crucial distinction between ranking and traffic. So ensure you have an attractive meta description, use the optimum keyword strategy, and stop worrying about the ranking you have.

4) SEO can be automated 

We already talked about this when the legitimacy of SEO's was discussed, but it's necessary to go into detail. Such a misconception can cause you to hire an SEO service that will almost certainly defraud you One huge reason why SEO's can't be automated is that not all website traffic is the same.

Firms that offer an automated, prepackaged SE service often forget the crucial difference between the experimentation that rookie does and the pretested path that professional traverses. SEO agencies have to keep tweaking their strategies to continuously con link visibility into link hits. Another reason is that without a human element to this optimization, the difference between good' links and bad'links will remain unidentified.

This will lead to the Penguin updates mentioned above simply removing the bad ones which in turn will lead to a falling all relevant traffic-related aspects. The results that this SEO will be temporary, and might have major long-term consequences. Google might even blacklist your website. When the term SEO comes to mind, it is automatically associated with the technology sector better in the hands of a laptop-wielding software developer than in the hands of a content writer. But with changing times, it is essential that your content is treated with as much importance as a design is. In simpler words, it is wiser to first create desirable original content and then use an IT guy to make sure it scores well on a technical scale as well.

5) Google doesn't value SEO 

After reading all of the above, you have to realize how blatantly untrue this With a careful combination of all the good practices mentioned above, your website's Google search ranking will shoot up. Google uses an algorithm unknown to the public to determine where each website should rank in their search results. It reportedly uses over 200 variables to ascertain this ranking.

What you SHOULDN'T do while using SEO



Google has a dedicated Webmaster Guidelines support page, the ways an SEO can illicitly increase page rank. Here are most some of the common don'ts. The punishments for these are harsh, and its best avoided.

1) Keyword Stuffing 

Ever encountered a link that said something like "The best books by best bookstore cheap home delivery dictionary"? If you see a link like this on your browser, would you ever consider clicking it? No. Even the most basic link analyzing algorithms will detect this as spam, and might easily blacklist it. Instead, it is far more valuable to earn a single good link from a source that doesn't consider you a spammer.

2) Don't over-link 

Over-linking is possibly the most popular way to spam and is a tempting way to manipulate links so that it can (try to) fool the search engine's use of link popularity to determine to rank. There are many ways of doing this, including reciprocating links where sites create links that lead to one another in order to increase each other's popularity Link farming is another way doing this.

This is where scores of low-value websites are made so that increases the link's ranking. Spam is constantly evolving and software engineers continue to battle it, updating algorithms to include a stricter and stricter norm, which means that if you are caught using such 'black hat' practices to improve the visibility of your website, chances are that it will eventually be taken down.

3) Don't buy links to promote your website 

This practice stems from the previous one, as it involves contacting websites that are willing to place your link in exchange for money. These are usually part of bigger networks of link buying and selling, similar to a link farm. Google, in particular, has taken very harsh action against such practices. Take, for example, the time when Google banned Google Japan for ELEVEN MONTH's because it was found that they were buying links. JC Penny was banned for 3 months. Bing doesn't have any penalty against buying link but they frown upon it

4) Don't hide Text 



Text can be hidden in several ways on your webpage. Some of the easier s to change the color of the text to the color of the background,
decrease font size so it is practically invisible. For someone with a working knowledge of HTML. a common way is to enclose everything within <div>, and then select Dev style to "display: none". All this and more can either be accidentally or purposely done to improve your search ranking. However, this can very easily be found out.

5) Cloaking 

This is a much more sophisticated way to "hide your website. It is also against the Webmaster Guidelines because it shows different content to the search engine and the user. For example, to the search engine, it could show that it is a text rich website, while to the user it shows a flash rich website.

A suitable tale of caution is that Google banned its own Google AdWords back in 2010 once it found that AdWords was cloaking. Apart from these common don'ts, there are others that the Google Web Manual warns us about. Practices such as sneakily redirecting a webpage, adding keywords that are irrelevant, sending automated queries to Google, phishing, installing malicious software like Trojans

Even having an excessive number of ads all sites that host screenshots will get you in trouble. All in all, there are numerous white hat practices that can be used efficiently to speedily improve your search ranking and you should stick don't want to get into trouble.