5 OUTDATED SEO TACTICS AND 5 ALTERNATIVES
In the past it was easier to achieve high search engine rankings by "gaming" the system with questionable SEO tactics. But as search engines have evolved, many suspect SEO practices have been rendered useless. However, you visit any SEO forum or upstart SEO blog, you will see many of these outdated tactics still endorsed as legitimate techniques. In an attempt to end the misinformation, below are five popular, yet outdated SEO tactics that no longer work andsome legitimate alternatives.KEYWORD STUFFING
In the late 1990s, search engines were unsophisticated. The more frequently a keyword appeared in a pages content, the better it ranked. This practice of keyword stuffing" was an easy way to manipulate search rankings. Since then, search engines and their algorithms have matured. What to do instead: Stuffing pages with keywords can have a negative impact as Google actively imposes penalties on gamed content.So if you want your keywords to have maximum impact, it's far better and safer) to employ legitimate SEO practices, such as Creating content for people, not search engines Making sure keywords are present in prominent regions of your Web page; such as headers, subheads, title tags and meta description snippets Structuring a website so that important keyword pages are high up in the site architecture and easily found by both search engines and people
BLOG COMMENT SPAMMING
What to do instead: Rather than comment spam, try producing something of value Creating well-written, engaging and thought-provoking con- tent is one of the best ways to attract quality links, naturally. Good content often generates editorial links naturally oc curring links from other blogs and news sources that search engines value far more than comments in blog posts.
SEARCH ENGINE SUBMISSION
This can be as quick and easy as dropping a link to your website on a social media platform. For example, if you have a Twitter account, tweet a link to your new website or add it as your profile link. Twitter is crawled by search engines constantly; so a link to your new site will be discovered quickly. To increase your chances of getting found, use site like offers the ability to post a message and link to dozens of social media sites simultaneously.
META TAG OPTIMIZATION
However, unscrupulous site owners and SEos abused the meta keywords attribute by including misleading terms en- tirely unrelated to their content. what to do instead These days, Google is on record as saying they pay no atten- tion to the meta keywords tag. So, the era of keyword stuffing meta tags for impact is officially dead. If your objective is to op- timize a website or blog pages to rank for more keywords, try using category and tag systems to better label and organize your website content. Actively tagging your posts and pages one of the most effective ways to enhance functionality usability and overall "searchability"
LINK EXCHANGES
Exchanging links or reciprocal linking is popular method of building links. Website owners exchange inbound links with one another in an attempt to improve site rankings and traffic. Reciprocal links in moderation are not really an as interlinking is glue that binds the web. The trouble oc curs when website owners actively engage in link exchange schemes to intentionally influence rankings-which Google violation.What to do instead: Rather than participating in link exchange schemes, offer testi- monials to business vendors you work with. Providing monials is an easy way to get a link to your website in return for writing something favorable and sincere about a vendor. SEo, like any other industry, undergoes changes as evolves. Be sure to avoid the outdated techniques mentioned here. Not only will your website suffer in rankings (to the sat- isfaction of your competition), but even worse your site might be penalized for banned tactics.
No comments:
Post a Comment