You cannot imagine the amount of information on the internet. This is not a statement of exaggeration, nor is it artistic licence taken for literary purposes of shock and surprise. It is quite literally, humanly impossible to actually visualize numbers as big as the amount of information on the internet because we suffer from cognitive bias called scope insensitivity. While it's easy to rattle off stats about the internet--in particular, ones that involve absurdly huge, imaginary books it would fill, or the horrific number of imaginary trees those imaginary books would need it's far more mind-boggling to get realist A idea of the numbers in context.
There are over a billion websites on the internet, the mark having been reached in 2014. Sure, simple, right? Wrong. Your own single personal computer most likely has several gigabytes of information on it. That's several million kilobytes of information several million plain text files, say. Now imagine the number of personal computers in the world. Add the number of personal devices like smartphones and smartwatches. Add the number of commercial computers that keep our trains running, our power systems backed up, our ships and planes on course all day every day. Add the number of household devices connected to the Internet of Things. Add metadata that keeps track of all of these devices.
Are you growing uneasy yet?
Now imagine having to search through each and every single one of those text files, remembering what each of them contains, making difficult and complex decisions about which files are best related to any given one, and someone asks you about the average expected lifespan of the Arctic Fox, you not only need to give them the right answer, you need to do in tiny fractions of a second so that people don't lose interest in you. Welcome to the life of a search engine. It reads everything, organizes it all, then makes split second decisions to bring you the most relevant answer to your queries.
Here's the interesting part. Search Engine Optimization is field that talks about how to make your website more visible in a search engine's results. Yes, it's possible, and no,it's not illegal as long as you do it correctly SEO talks about how to understand what search engines do, and how to make their work easier for them so that when people ask them about blue suede shoes, your shoe company that specializes in blue coloured suede shoes comes up at high as possible. SEO talks about how to publicize your website to a veritable army of robots that are erawling the internet all day, every day, to search for things people may want, and in particular, how to do it without being a bad guy.
WHAT IS SEO?
Swimming in a sea, hoping to be found. There are floaters like you for miles around. If you want to be seen by the eye in the sky, into FastTrack you must pry!
As of the first quarter of 2016. Facebook has surpassed 16 billion users. That's more than 1.6 billion dynamically generated pages on one website alone.Now compound this to the fact that the number of websites crossed 1 billion way back in 2014. It doesn't take a genius to see that the internet is the second largest thing we know after universe.
On occasion, it so happens that you want some information from that collection of things. On more often occasion, you don't know exactly what you want yourself of course, you might say, this is obvious, since no one can know everything and moreover, things change. Nowadays it's not even problem. Everyone knows what to do when you need to find what you don't know want... you Google it! (Colloquially speaking) You put any term related to what you want to find and you are served relevant results on a platter. The relevance is especially important, it is the crux of the usability utility of search engines. In it is only because search results are so good, that this joke works:
Q - Where the best place to hide a dead body?
A - On the second page of Google search results.
So now the question becomes, how do these search engines find what you're looking for with such accuracy? Search engines essentially index the haystack to find the needle, but of course it's slightly more complicated than Shortly, we will see in more detail You want the needle that's found in the haystack of the internet? To be more realistic, you want to the needle that's found in needles tack internet size? Isn't too much to ask? Fortunately,there's a pseudo-magie pill for your website take. You guessed it! The answer is SEO, search engine optimization
The VVWWorld Wide Web
So here's the field the collection of all that is contained within what commonly called internet'. Indeed, it is very vastly wide, though that's not he same as what "wide in www implies. That's the very Vastly Wide World Wide Web
Toa layman, or an engineer, the internet is simply a network of networks networks of...of computers. Computers are at the end points, be they massive farms of servers or clients like your laptop, mobile phone or xbox.
All the end points have an IP address, and even with IP addresses there can be many levels, corresponding to the levels of networks hopefully) pictured in your head Just as our communications have an underlying to be meaningful, on the internet, there are protocols. Though as important as the internet, for this Fast Track, delving into protocols would be beyond the scope and beside the point.
Now, websites, web applications, or any entity that is a online (via the internet), are basically files sitting on a computer that has an address on the internet. To go to any website (without the help of search engines. you would need to know the address of the server where it is hosted So you can also imagine the internet as a gigantic city with the same numbered signs outside every shop. You want the best chicken roast in town but you don't know what the shops contain, let alone which one is the best. All you can do is go visit them mechanically, one by one, Of course you could ask someone else too, but they would just be telling you what they knew. and even they couldn't know everything. What if you missed out on life because of the lack of information? The horror! Yellow pages to the rescue! Er, I mean, search engines.
Secrets of Search Engines Revealed CIA
Remember the "eye in the sky'? This is it. Apologies to those with jumpy minds, this isn't a classified document released by the Central Intelligence Agency, CIA stands for Crawling, Indexing and Algorithms, the three act play behind any search engine. The search engine sends out bots a. spiders) to Crawl the web.These bots are basically scripts that go from page page and link to link,building Index of whatever they find.They start crawling with a list of known urls and when they come across new link a page, it is added to the list and crawled over later.
The Index is a massive compilation of all the words that the bot comes across, along with information like their position on the page, related attributes and tags, etc. Crawling is a continuous process, because things change really quickly on the internet. and search engines up. Now when someone uses a search engine, the part that takes the query and returns results from the Index is the Algorithm. These algorithms take into account multitude of factors to determine the most relevant results, given a user's query. Therefore, the Algorithm is what really decides the ranking of the pages. Again, different search engines have their own proprietary algorithms and thus often return different With a rhyme this chapter begun, perhaps should end with one. Learn this, for learn you came: Fame is the main name of the game. you think you are best, making to the top of the search rankings is your test. This spider does NOT work Here's a hint for the whole class: you don't really have to be the best to pass.There's no guarantee, but all you have to do is read this FastTrackand not forget to follow through. So now that you have an idea of what SEO is, why should you care? Well, that's what the next chapter is all about! Dive right in!
THE REASONS WHY YOU NEED SEO
The time for hitting the nail on SEO's coffin is hardly near. SEO is alive and kicking, screaming Are you game?
You are definitely justified in your scepticism about using SEO for the benefit of your business. For one thing, an awful lot of people try to sell the service to you, almost too enthusiastically. And if there's one thing we all know as humans, it's that you need be extremely weary in such circumstances.
Then, there's also the case of how many results you get when you Google SEO dead?"- more than 44 million references more than lifetime's worth of reading. Not that all these references proclaim RIP on SEO but the number makes it fairly evident that there seems to be a looming concern about SEO's efficacy.
And if you are someone who harbours doubts along those lines, here where the doubts end.
1. Because it still works pretty well
With a large number of people spending an enormous amount time online, it made great sense to do whatever you could to make your brand/product/ offers discoverable by a great many of your target audience. Though the data contained in the internet is too voluminous, with the right SEO tactics, it's extremely feasible for you to bring your business to the attention of large audience online. While it's a fact that data pertaining to organic traffic has been removed from Google recently various techniques with which SEO can be improved still works well.
2. It will continue to be effective
Regardless of the change in the types of content i.e. audio and video. The search engines still operate on fundamentals such as keywords. It seems highly unlikely that this scenario is going to change in the near future Meaning, the SEO techniques that bring good results today will continue in that vein for a while yet
3. Search engines getting more market share
An overwhelming 80 to 90 per cent of consumers do an online check before making a purchase. What this means for a business is that you simply cannot afford to lose all these customers the number of whom signify, well, pretty much everyone. In the absence of organic SEO, you are indirectly allowing your potential customers to seek out other vendors in the same business.
4. Increasing mobile bandwidth/ local search optimization
The interval between the launch of 3G and 4G services by data providers was just blink of an eye-or so it seems like. And the amount of traffic that comes via mobile devices is said to be higher than that driven to the desktop services. The combination of higher bandwidth and significant rise in the number of mobile users mean that SEO techniques like local search optimization are gaining importance.
5. If you don't have a good content profile, it could be damaging for you
Google, as well as other search engines update their search algorithms more frequently than one may imagine. And with every update, the way these search engines look at websites also change. For instance, thanks renewed algorithms, search parameters that didn't even exist a few years backlike social media indicators are now highly important in the search metrics. This implies that it's crucial for your ranking as well. If you don't have a good content profile which you keep regularly adding to, it may be detri mental business since it's one major element which Google factors while looking at your site.
6.It doesn't dig too deep into your pocket
Cost-effectiveness is one aspect which cannot be dis counted about SEO. Aside from the positive results in traffic that it brings, this is one factor which makes SEO the darling of the digital marketer. Sure, there exist other methods of online marketing-including social marketing, buying leads for an email marketing plan. PPC advertising etc. But the fact is that compared to such methods, SEO which isn't expensive gives a good return on investment.
Not that the other methods don't have their place. They do for instance, PPC could drive more revenue for you. And a good reach on social media may be significant for your brand's image. However, even so, organic SEO will play a crucial role in solidifying your online presence.
7.Your competitors do it
It's not the case that you need replicate or mimic everything that your competition does. But case of SEO, it could be wise indulge in a little me too!' behaviour. Especially given the fact that SEO could be working very well for your competitors, who with its aid might be snatching valuable customers who could have been your patrons.
But it's not enough to just implement SEO for the sake of it. You must also be diligent enough to keep improving upon it,since SEO is a continual process. It's not an install once forget-forever process, rather it should be viewed as something that becomes more effective with perpetual evolution. To outmanoeuvre your competitors, you have to stay ahead of their game. You may not have to go through the mails that you frequently receive asking you to buy services of this SEo firm or the other not all ofthem at any rate. But i will be wise to have a robust SEO strategy in place,and keep improving upon it as the circumstances demand. In order to get discovered online, SEO is a necessity. And as baming as the techniques may look at times, it's still no rocket science to adapt the techniques to your purposes. Once you do that, you are in for a fair amount of visibility, and ROI.
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