10 ADVANCED SEO TECHNIQUES TO BOOST YOUR TRAFFIC

10 ADVANCED SEO TECHNIQUES TO BOOST YOUR TRAFFIC 

These are the methods that let you break in to another side of online traffic: one called "even better!"

The first thing to know about advance SEO ques is that they aren't a backup plan for you to fall on when the basic methods fail you sharpen your web presence in ways you may not have thought possible. The second thing to understand that while implementing these may demand some time, they are kinda fun to do all the same: provided you go about it with a clear-cut intention So, without further ado, the techniques themselves.

1. Make the site responsive and mobile-friendly

While we mentioned this in the "basics" section as well, it makes an appear of people are using mobile devices to access the web. And globally, four out of five consumers use their smartphones to shop. Many shoppers since they have the luxury of making a purchase anywhere, anytime. A feat that's quite difficult for desktop users. In other words, there's tremendous potential in gaining more traffic by making the site mobile friendly.

2. Data research through end user value 

Since Google is essentially a big data firm, platforms and even devices that they build have the singular purpose of procuring data from users so that they can build a better system.
That's one strategy you will do well to replicate: focus on the target group's data. Your intention at any point is to increase the search traffic by listening to the requirements of the crowds. To obtain relevant users data, there are quite a few social media platforms which you can make use of The important thing is finding the platform where your target audience will be mostly at. For instance, if it's a professional crowd you are looking at, Linkedin would be a good place to be. Also, you can check out such sites as Quora, they give you a fair idea about the things that your target audience is discussing.

Yet another method of getting good user data is keyword research. You can Ubersuggest that will generate long-tail keywords which are based on what users search for in Google. Visit ubersuggest.org, type in your keyword in the search box and click on "suggest." These key phrases may not appear when Google AdWords Keyword Planner is used. But they are extremely useful, nonetheless. While data research is a useful thing to perform if the results actually apply to your users, answers can also be extracted from forum threads, Facebook groups, LinkedIn groups and the likes. If through your content, users' questions are answered the search traffic will increase as will the conversion rate.

3. Audit the site framework 

In order to find out the reason why you aren't getting enough search traffic or sales for that matter, you can perform an auditing of a site framework.

Auditing in the context of SEO is essentially a growth hack technique.one that will help you attract even more customers, and retain them. By closely examining the overall performance of your site, you can set new goals and also implement ry measures to achieve those goals. A few simple yet effective steps to perform a site audit to find more opportunities to increase your search traffic are given below: Make use of quick sprout.com. Visit the site, then put your site URLin the search box. Once you have done that. click on the "Login with Google" button. You will get an analysis that shows how fast the site loads along with its page size, number of requests etc.

This gives a neat overview about your site, helping to judge whether there's room for improvement and if there is, in which direction the improvement must come. You can also see the mention of warnings, if any. You can simply scroll down the results page to see these warnings. The idea then is to find ways to eliminate them. For instance, one of the most common warnings that appear is with regard to the length of the heading tag.

Heading tags should be in the range of 15 to 65 characters long. However, many people overshoot the limit. If such a warning pops up, you can trim the tag while ensuring that the major keywords are included in the revised tag. The heading tags are significant SEO elements that are basic, standards- compliant HTML It's important that you get them right as Google certainly expects them in your site. It's surprise that optimizing the heading tags brings you more traffic of course, the heading tag length is by no mean the only error you may find as a result of auditing the site framework. Many other errors are bound to show as well. Quick Sprout is a pretty efficient tool for finding these out so that you can fix them.

4. Leverage the power of the infographic

Infographics simple means to increase your search traffic. The number of visitors you can gain with infographics is usually way higher than what you would get from sheer text-based content. The key to creating great infographics is to focus on the information.

It's hardly enough if you just add interesting graphic element without the presence of solid information that willbe relevant to the user Astudy done by Unbounce shows that the number of customers who are searching for infor graphics is on the rise. It's said that just in the past 2 to 3 years, the demand for infographics has increased by 800 percent a trend that's sure to continue for a good while to come. There's a simple reason why users prefer infographic the human brain processes visual d an amazing 60,000 times faster than text.

Also, 65 percent of the users are visual learners. Then, there's the fact that 90 percent ofthe information which is transmitted to the human brain is ofa visual nature. To generate a large number of visitors to your infographics page, you can the following steps:

a. Create the infographics 

To do this, first you need to find trending idea or topic which people are looking for.
Then, create an infographic based on it. Infographics tools like visually can be used for this purpose. Even better would be finding a professional designer who cancreate one for you.

b. Create content based on the infographica 

Taking data from the infographie and using it to create an in-depth article to accompany it will be a good idea. Users are more likely to share an infographie if accompanied by fresh content. If the content you created isat least 2000 words long, your traffic has a better chance ofdoubling over time.Google doesnot index the text which appears on the infographic itself since such text is part of the image. This is why creating unique content based on the idea makessense. Once you have the infographics and the content to go with it, submit the infographies to the top 20 infographics directories. be a time consuming process but beneficial all the same

5. Have more optimised landing pages 

A neatly designed landing page has a direct correlation and lead generation. In essence, the more number of landing pages you create, the more gateways you are opening for search traffic.
The reason why a landing page is of importance is because that's where you actually initiate a relationship with the user. Copy blogger Media is one example of a site that create good landing pages on popular topics. They even have professional graphics and layout on the pages.
The traffic, links at all are then driven to the page with the aid of content marketing and press releases. In order to find out if a landing page has good SEO value and to learn if users actually link to the page and share iton social media, you can first visit abrefa com and then type in the landing page URL Then, click 'search links."

This will return such key parameters as the number of trusted inbound links, number of tweets, Facebook likes at The potential of generating income from landing pages is huge. To this end, have more optimized standalone pages. Studies show that an overwhelming 48 new landing page each marketing campaign that they in Dell is one company that has certainly used this wisely

They have more than 1000 landing pages and when they tested these landing pages against website pages, it was found that the conversion rate has gone whopping 300 percent. Here's how you can go about to optimizing your landing pages:
Choose a long tail keyword and use it to create a landing page. Foc example, Copyblogger has the keyword "SEO copywriting" as their target on one of the landing pages. If you are using optimizepress or another landing page creator for Word Press, ensure that title tags, keywords and a meta descriptions are added.
Also, make sure that the keywords are used naturally to avoid keyword stuffing. Fresh content needs to be added to the landing page and ensure that the content in your landing page is actually useful. While you should pay enough attention to the content design is also something that should be in your list of priorities. For even if the content great with poor design, you may end up failing.

Yet another area you should focus on is pages. Because, simply put, there exists no viable alternative to link building. Links still remain integral to Google's ranking factor This means that even you have great content in the absence of quality links, the page may no rank.

6. Research your competitors and target their live keywords 

Researching your competitors is the peace-time equivalent of spying your enemy. This helps you leverage on the work that the competition did for earning good rankings on Google one way to go about this is by spying on the very keywords that they are ranking for and using the same keywords and creating better content around them.

You can adopt simple strategies that's not too heavy a word for this, like signing up for your opponent's newsletter. This will give you the lowdown on their email marketing strategy. To discover the competitor's live keywords, you can try the following Visit www.semrusb.com and add the URL of your competitor's site in the search box.

Then, choose the relevant country and hit the search button Then, analyse the live keywords. You will get the live update of the organic keywords as well as the current position of every keyword and the monthly search volume for each.

To check if the keywords mentioned are indeed ranking the highest the SEMrush tool indicated, you can do a Google search yourself. By creating good quality content, you can target the same long-tail keywords. Ensure that the content accommodates the user intent.
You can also build trusted, natural links to the page so that the page's ranking power is boosted. To get more long-tail keywords, you can plug the keywords into Google AdWords Keyword Planner.

There could be other long-tail keywords which are easier to rank highly than the head keywords. created a piece of content based competition's live keywords, you should get in touch with other blogs and sites which have linked to the competition's web page. Inform them about the content you have Chances are high that since they have linked to the other article, they will extend the same courtesy to yours as well.

This will bring more referral traffic to your page.
To linking blogs and sites, you can visit backlinkwatch.com and plug in the competitor's URL which is ranking highly on Google. The next step would be to analyse the referring sites. Look into the anchor text which the other sites are currently using to link back to the web page of your competitor. Check out if the link is dofollow or nofollow.

7. Use Latent Semantic Indexing(LSI) 

SEO is a continually evolving science. One factor which makes this evolution inevitable is the frequent algorithm updates made by Google. This automatically makes it necessary for digital marketers to adapt if they have to get the necessary results.
One of the major elements that Google considers for ranking a web page is Late ntsemantic Indexing(LSI.LSI is essentially an indexing and retrieval technique which makes use of a mathematical formula that identifies patterns in a paragraph of text. This means that when a search engine crawls the content of a web page it identifies and correlates related words and phrases and tags it as extra keywords for the page.
Since LSI can find synonyms for a keyword, it can significantly improve your search rankings, provided you help Google understand the topic which you are writing about, and also its relevancy to search query.

For instance, if the mention of the word "apple" is found in the content, Google could construeitas either of the two things: the fruit or the company. So, how will you inform Google of the exact meaning of the word you have mentioned? In comes LSI. The use of LSI is primarily to inform Google crawlers about how to index the content based upon your intent. Google actually expects you to type explicitly, multinational technology company" when you mention Apple. bad half of this picture is keyword stuffing which is when you over use the keywords and phrases which are related to the main keyword.
This a rather bad SEO practice and one you should always avoid. Here are a few useful guidelines to follow while targeting LSI keywords: Find LSI keywords which would have the same meaning as the main keyword but come with a different spelling and structure. "Do not over-optimise for LSI keywords, otherwise there's a good chance that you could get penalized. Use them only where necessary. Also, ensure a natural flow to the content.

"Use a natural tone of writing. There's no point in filling the content with LSI keywords only to have them over ride the main keywords you want to rank. The whole reason for the LSIkey phrases is to give extra-meaning to the content and also to help Google understand about the topic you are writing about.

8. Refresh the archive pages 

The thing with blogs is that even if you have been blogging for as little as four months you would end up with a decent volume of archive. Some of these posts might still be generating organic traffic which you can track easily for ROI using social shares, comments, search queries etc. All well and good. But the greater point is that you can append these posts and use Instead of letting the archive pages lie there and gather figurative dust. you can identify the highest performing archive pages and create content that incorporates recent related developments.

This could boost the search traffic significantly. To revive the archive pages, you can adopt the following method: Login to Google Analytics and click on the "Behaviour" tab which you will find on the left side. Then, click Site Content All Pages which will help you see the best performing posts from between three and six months ago. Now, to refresh these archive pages and increase the search traffic to those pages, follow these steps: a) Pen a sharable headline: This is perhaps the most important step of all. The headline should ideally evoke curiosity while at the same time shed. ding light on the topic.

You could perhaps consider adding a number to the headline as it's observed that people share such headlines more frequently. the content, whenever you are stating something, try as much to back up using data and statistics. experiments related to the topic that you are writing on have been conducted by someone else, refer to that in the content. The reader may not too enthusiastic about buying into your idea if you are the only one propounding it. Referring to authoritative studies etc. will increase your influence.

9. Make use of authoritative social platforms 

Getting active on authoritative platforms is a great way to generate more traffic to the site and also rank higher on Google. blog is relatively new, will be unlikely that it will rank well in Google search engine for a high volume of keywords. This is because parameters like Page Authority and Domain Authority are pretty low at this stage.

This is why leveraging bigger social platforms will be of particular importance in such scenarios. should be noted that by authoritative meant here the sites which get literally millions of daily visitors and which rank for any of keywords that they target. This doesn't include Twitter, Linkedln or Facebook since the SEO value that they pass does not directly affect the ranking though it does lead to engagement.
The sites that are meant here include the likes of Slideshare, Quora and Blogger. These sites help you improve the search rankings and also build a good following in a very short time period. Here is what to if you wish to leverage Slideshare for boosting your search traffic: First of all find a trending topic. Look for topics that are already trending on blogs and use these for content creation.

For this, you can visit growth hackers.com. It's essentially a community made of growth hackers. You will easily find a lot of trending topics and blog posts there. Choose my one of them which interests you. Just make sure that the topic is in some way related to your business, and invest some time studying it. (And while creating the Slideshare, it's ideal if you don't go too long with the numb of slides. You can perhaps limit it to around 35 slides, ensuring that the audience get good value from what you put in those slides.) Once you have pinpointed an article,the next step is to create an outline.

As you read through the article, get the major points and string an outline with them. Every item in the outline could be the content for a single slide In ease you are using content directly from a post someone else wrote, make sure that you get consent first so that you can avoid issues of plagiarism. Adding relevant images to the slides will also make a good impact. And finding such images should not be hard in most of the cases.

Free stock images can be found by searching for "free stock photos." Or you can visit sites from which you can download free stock images without any copyright restrictions, like Gratisography. Before preparing the presentation do take sometime to study some of the more successful slideshare presentations. You can find good presentations in the site's homepage itself Rather than limiting yourself to mimicking their techniques, consider ways in which you can improve them. Maybe using better images will do the trick, or perhaps adding more figures in terms of research data is what you need.
And finally, when you create the Slideshare presentation, don't forget to nclude a link to your resource page or landing page. Since the link which comes from this page is dofollow, it will help improve your rankings. 10. Deep link to internal pages Deeplinking refers to the idea of using anchor text to link to other pages within the blog. This helps Google understand the depth of the pages in your site Even though most people pay attention to getting visitors to the home- page, ranking their internal pages is still a struggle.

But the fact is that the older blog posts and landing pages provided they have relevant content could bring in traffic even in the present day. For that reason, frequently linking to such internal pages is a good idea. If you interlink that aren't the homepage, the value of the internal pages will be improved s also the search rankings for the keywords. smart as linking the inner pages may be, you should check beforehand the number of inbound links when compared with the other pages. For this, you can visit open site explorer and add the URL in the search box followed by hitting the search button. You should then click on the "Top Pages" tab which appears at the top left-hand side of the page.

This will help you view the ratio of inbound links. If more number of hits are on the homepage, it means that the bounce rate is high. In that case, you should do well to bring down that bounce rate. One efficient method to do that is deep linking. Aside from that, there are certain other reasons for you to deep link to your internal pages. Like these, for instance:

a) Improving the page authority: Google is more partial to fresher con tent due to the assumption that users are more likely to find useful more recent information. Even though regularly updating with fresh content isn't the sole way to improve the page's authority, when you link to the internal pages, you do lend more power to them. Even if your homepage may be having a higher PA, you should try to improve the authority of the internal pages too.

Google actually gives fresher content score based on its date of publication. This freshness score contributes to raising the search rankings the content. However, it obviously does come down with time, which means that as the content ages, the rise in organic rankings will dip.

b) Making the internal pages indexable: Another advantage of linking to your internal pages is that it makes it easier for the search engine crawler to find and index the landing pages. For instance, if you have published a new post which you want the search engines to index quickly, you can ping such high authority search directories like Newsgator and Weblogs.
These are search directories that are easily discovered by spiders since they belong to the same space and also makes use of similar program backend codes. You can do this easily by visiting Ping-o-matic and entering the blog's URL: then choose all directories and click on "send pings." After that, check out the sites to which URL has been submitted. One thing to keep in mind while linking to the internal pages from other blogs is to avoid over optimizing the anchor text. The best practices is to use brand name keyword combination or LSI (atent semantic indexing).

While SEC remains a powerful tool to increase youronline visibility and also drive more traffic, the advanced SEO techniques mentioned here will add power to your online presence Sure, many of these aren't as easy to implement as the basic techniques like link building or keyword However the pain points are well rewarded since these techniques are highly effective.
Hope you have great success with them!