SEO HACKS PLUGINS

SEO HACKS PLUGINS

Wrapping your head around SEO might take some time. Until then, here are some quick and easy hacks to get you going.

Before we get started, let me make it clear that this is not going show you how to bend the SEO rules using black hat techniques basically cheat the actual SEO process. SEC hacks are mostly ways to streamline your SEO process by saving you a lot of time while increasing your natural search performance at the same time, without breaking any SEO rules. And anyone looking to improve on SEO knows how valuable those two things are. So without further ado, let's get started.

Basic Checklist 

Before we go into any in depth tips, make sure you have these basic things sorted out Trust me, these can actually be all you need:

Check your titles - Depending upon your content type and your target audience, the right titles can actually push your content to whole new level. Clickbait titles might be quite irritating at times, but overall. they do work. Hold on! I am not saying that every title for every possible article needs to like "So and So,and You won't believe what happened next!". But take this title for example "The best apps and websites for the elderly". Simply reworking it to "If you love your grandparents, these apps are must have!" makes it instantly more eye-catching. Make sure the title highlights the most attractive parts of your content in the first few words of the title.

Create Meta Descriptions - Although meta descriptions are not taken into account for search rankings, they do go a long way to influence click through's once your site shows up search results. Putting meta information in all your site elements might even generate hits where you weren't expecting any.

Responsive site design - Gone are the days where you needed to maintain multiple platforms. webdesign allows you to create a website in a way that adjusts it to be optimally displayed on each platform This definitely also does is removes need to run multiple the Alternate methods of sharing-There are multiple platforms beyond promote your content.
For example, you can look for a question on Quora that is related to the topic of your website, which is getting high traction. Post a meaningful reply to the same question and link back to relevant content on your.

Create multiple versions of your content

You might have an amazing article in place on your website that isn't getting the audience that it deserves in spite of trying multiple methods of promotion. This is where alternate versions of your content comes in. For instance, multiple brands and companies now maintain a blog along with their official website. This blog helps them connect to their readers and viewers personally, and redirect them to relevant pages. More such alternate versions are YouTube videos, slideshows, instant articles on Facebook. Take Feedback-Yes, the comments sections of websites are usually dark, dark places to hang around. But if it's your own website, you need to roll up your sleeves and dig in.

You might just find a gem or two of genuine detailed feedback from your viewers. Trust me, if someone takes the time to actually you what is wrong with your content rather than just dissing you, they are going to be repeat audience with genuine interest in what you are doing. about the detailed feedback. A high frequency of the same complaints and disses might indieate certain things that you need to change on your website.

Google Adwords Keywords Planner 

Adwords is Google's online advertising service that allows services to display a brief ad in the search results from Google, depending on the particular search. The way it works is as follows-users create an Adwords account and enter their URL Google analyses the website and its content to suggest the most popular searches for that content type along with the price to bid for the search keyword phrase. Multiple websites and providers bid for keyword phrases Google takes into account the bid amount along with the ads. useful tool available Adwords Keyword Planner.

Frankly, it is more like a suite of tools that help you plan your keywords better. The first sub-tool lets you search for better keywords based on your product, your landing page or your product category along with filters based on region, language and search providers. The second one shows you search volume for specific keywords, while the third one will allow you to see the same for all possible combinations of two different lists of keywords. These results can show you high volume keywords that you can run campaigns around, along with keywords and topics around which you can plan future content.

Harness your internal search

While browsing, sometimes a user takes the pain to remove their hands and use both of them to type something into your web site's search bar. When that happens, you know that they really want to something which isn't easily accessible on your website. This pool of searches gives you keywords that your already interested in. content around those keywords will give you multiple advantages. First, newer readers searching for that content will land your page, and second, users will get the content that they are searching for.

Also, you can check those keywords in your website's internal search. Sometimes, a few simple changes to your internal search makes it a powerful to boost your pageviews and clicks. For example, if you look at Google's ways to show search results, one the first things you will notice is the highlighting of search keywords in the results. This makes reading search results a lot easier and opening the most appropriate one. Without proper highlighting or snippets from the page containing the concerned keyword, it might appear irrelevant and even confusing to the user, driving them away from the site.

Build your author rank

Since Google closed down Google Authorship way back 2014, there has been quite a lot of confusion regarding building one's author rank. Unfortunately, author rank is still an deciding the credibility of your content. Structured and organized markups are still used by search engines to show rich snippets in contextual searches.

Use Schema org Article Markup

There are specific markups available for your content type. To be featured in the Top Stories section of the Google Search results, the Article markup has to be one oft he following Article, News Article, Blog Posting or Video Object. The Google resource page for article rich snippets atbttps:lldevelopers,google. com/search/docs/data-typesarticles article types lists more tags that need to be present for an article to featured.

Google Analytics

There is a reason we have dedicated an entire section of hacks for this one. Google Adwords might be the highest revenue generator for Google but is Analytics that actually shows you the results for the campaigns you are running. It also tracks conversions which might be sales, lead generation, specific page hits, or Analytics takes multiple approaches.

It shows higher level dashboard type data for a user who may not interested in details, based on further in-depth data for more advanced users. It also uses funnel visualization to identify poorly performing pages and can also track where the users landed from, what their geographical location is and what was the page. lt also has e-commerce related features to track sales activities and performance based on transactions, revenue and other metrics. Another allows to analyse user groups that your current users. This is really helpful when it comes to formulating marketing strategy. There are more features that we could talk about.but that's not the point. Google Analytics can also be harnessed in ways that are beyond the usual and give your SEO just the right boost.

Referrals 

One of the most common forms of generating views and clicks nowadays is through social media. And if you are harnessing the power of Facebook. Twitter as well as online forumsand more, you will be getting a lot of what is known as referral traffic. Referral traffic is Google Analytics way of deseribing traffic that originates from sources other than Google's search results. If a different site links to your page, the traffic generated from that link is referral traffic.

You can check this on Acquisition All Traffic Referral to see the sources that are generating traffic for you.This might help you decide which platforms are working for you and which platforms you need to work on Another thing that this information can reveal is traffic from sites apart from the ones where you are sharing. For example, if you wrote an amazing article on Tips to survive hostel life,and that was picked up by another site that features similar content. Once you can track the traffic their backlink is generating, you can reach out to them for featuring opportunities and even other arrangements for content sharing. All of thisjust from the traffic report you just saw!

Annotations 

If you are running extensive SEO campaigns or just can't wrap your head around all the steps that you are taking to improve your page's traffic, it might get bit confusing to keep track of what worked and what didn't. Does the traffic spike at the end of January correspond to your Adwords campaign? Was the traffic slump two months back due to site maintenance? This is where Google Analyties' hidden weapon comes into play annotations. Any report that you see in Google Analytics has the option to add annotations Just click the arrow button below any time-based graphic report to bring up the annotations panel. Click on Create New Annotation and then enter the date and details. Typically for a website, you should record changes such as:

website content and design modifications n Marketing campaigns. Maintenance activity and outages Competitor activities Industry and general news External factors that may affect (like weather or a holiday) Any other time based factor After you have created annotations, whenever you view the graph, you can see icons under the corresponding dates, clicking on show you the annotated text. Annotations are shared by default and anyone with Read and Analyze rights can create annotations. So even if your page and analytics are handled by multiple people, this shouldn't be a problem use.

Google Search 

Console Google Search Console, previously known as Google Webmaster tools, is a pretty powerful tools when you sync it up with Google Analytics. To do that, go to the Search Console home page on your account and click Manage Site next to the site that you want to do this for. After that click Google Analytics property and select the web property that you want to link. back to Google Analytics and navigate to Acquisition Search Engine Optimization.

On this page you will a reofutmost importance-Queries and Landing Pages. The former shows you the search queries for which your ite is showing up in search results, corresponding impressions, av position in the results and the click through rate while the latter shows you the performance of landing pages by session, bounce rate, duration and goal completion. From the first report, you can take the keywords that you are ranking for and use those keywords in future posts or generate content around them. And from the second report, you can actually check how changes to your site design, or any particular content is affecting users.

It is important to note that for the second report bounce rate needs to be considered along with the duration, because a user who has found what he is looking for on your page will most likely not delve further into your website and close the session altogether. Google Analytics also lets you harness internal search data. Follow these steps to set it up Under Admin menu click on View settings Select View settings and scroll to Site Search settings Toggle the button to on w On your website, type Test into your search bar. On the search landing page, find the letter in front of the equal sign in the URL That letter is the website's query parameter.

 Enter the letter in proper box in Google Analytics and hit Save Under Behavior Site Search you can see reports on Overview, Usage, Search terms and Pages Each and every one of these is useful and can be explained in a lot of detail. The nature of the data is self explanatory. For example, using Search terms report with a no-result parameter can show you what the users are looking for which is not present on the website. Planning content around that will definitely improve site performance.

Custom Dashboards 

It doesn't matter how much you care about the website, no one can bear with hours of staring at data and trying to make sense of it. Google Analytics allows you to create custom dashboards which you can load up with specific widgets that help you get the overview that you need to make decisions,
To create dashboard, first navigate to your view then select the Reporting tab.
Under that seleet Dashboards and click on +New Dashboard. In the next dialog, you can choose to create a Blank Dashboard or choose Starter Dashboard with basic widgets, It also allows you to import Dash. boards from the solutions Gallery.

Once you have given it an appropriate title, hit Create Dashboard to create it It allows you to add multiple types of widgets such as a specific metric. a timeline, a pie chart and more. You can also directly add a report to the dashboard by clicking Add to Dashboard below the report title and select the proper dashboard. After adding the two widgets allowed for the report, the new widgets linked to the report will show up in the dashboard.

Google Tag Manager 

Although this is a feature within Analytics itself there is a trick using Google Tag Manager to optimize load times for your site, which eventually might go on to benefit impressions and get your site a higher ranking. your site does use Google Analytics along with Twitter, Google and other embedded services, you must be aware that a ton of Javascript code fired each time your website loads, to power specific functionalities for those services.

Sadly each of these code snippets slow down your website and a slow website is definitely bad for SEO. To solve this, you can use Google's free to use Tag Manager tool. You can generate site wide tags for your code on the generator and then specify rules fire those tags. This will bring down your load times considerably as compared to your initial loading that was carried out the page.

And more.. 

What this chapter has covered is barely the surface of all the tweaks that you an try to improve your SEO performance.The actual key this is trying out different type content, design and keywords to see what works. And even then a particular strategy might not always work over time. To stay on top of that, keep analyzing and tweaking!