VIDEO SEO THE ART OF GETTING THE RIGHT EYEBALLS TO SEE THE VIDEO

VIDEO SEO THE ART OF GETTING THE RIGHT EYEBALLS TO SEE THE VIDEO

Video being the most loved medium it's a great tool for you to reach out to an online audience.

Video is a great way to reach, inform and entertain the audience and earn some revenue while you do it The advent of cheaper yet good quality cameras and video sharing platforms means that more number of videos are being put out on a daily basis. This also makes SEO extremely important, if you want to get an audience to watch the video. Getting the video SEO right can have a significant impact your ranking.
Here, we provide you with the necessary insights to do just that.

1. Try using videos that actually solve a problem or provide some information 

If a video isto rank high against search terms, content that actually solves problem or gives new information The questions you should be asking yourself should be about the problems that your audience has and how to help them solve those problems in a cheaper and better manner.
Create your content around that and you have relevant material in your hand.

2. Add interactive video elements 

The internet offers the chance of interactions and this should certainly be leveraged in your videos. One simple way to do this is by giving the viewer chance to take the next logical step after the video. To this end, you can add in-video links, surveys, quizzes and forms that could help you engage the audience at important moments and thereby drive action. instance, if it's how-to video explaining how use an app, the in-video interactivity could be a link that will take the user directly to the app where the newly learned things could be tried out.

3. Make the videos easy to browse and link to the individual video playback pages 

You should always group your videos together and thereby create a video resource center. This will make it easy for the users to browse all the videos you put up. Also, setting up a gallery or a video portal that has categories and tags is a good idea. This is so that finding exactly what you want is hassle-free and you can also seamlessly navigate between the videos.
 Having an endless stream video players on the same page wouldn't be a good option it just makes finding what you are looking for that much harder. The smarter method to have a separate landing page for each video this way, the search engines can find and index each video asset separately.

4. Never go lax on the title and metadata 

The title:
- The title refers to the top line of text which will be displayed in search results. Keep the title descriptive with the use of keywords. The more descriptive the title, the more likely the video will show up when search for those keywords. Another thing to keep in mind is that the title which appears in search results usually gets shortened to about 65 characters meaning, you need to put all the important keywords up front.
While the importance of adding keywords cannot be overstated, you should also be mindful not to include a lot of random keywords in the video title just so that the video will show up in many searches. The problem with this is that if the video title and description are not in tune with content of the video, search engines could actually penalize you for it.

The description:
A video description is normally the text blurb which show sin search results right below the title. The description ought to begin in a way that catches the viewer's attention easier said than done. Also, keep in mind the fact that just around the first two characters will actually appear, so make sure the first few words really count.
You can use the words that come after the first 100 or so characters to describe the video in more detail.
The description space also couples as a great arena for including the links to your social media pages. The thumbnail The thumbnail, though admittedly small plays an important role in making people click on your video. In most video platforms, you have the option to either use a frame from the video itself or upload another image and use it as the thumbnail.

A cool thumbnail may not do much for you in terms of search result rankings. But certainly acts as a hook for the audience to get interested in the video even before they see it. Letting a picture stand on its own or adding text to it, both could get you good results. Whether text should be added or not depends entirely on whether you feel it's required. And if you think that adding a little explanation about the video on the thumbnail would help, go for it. Also, getting more technical, make sure that the HTML code of your video landing pages are populated with enough hidden tags- particularly the micro data tags of scherta.org and Open Graph tags of Facebook. Twitter card tags are also worthy of attention.

5. Use Youtube to drive the traffic back to your site 

Get best out of Youtube's awareness value by making shorter video previews for the content and using the annotations in Youtube to place in video CTA. This will drive the audience back to the main website's video resource library which is hosted on your own domain. You may consider the preview as a distinct piece of content. In that case, give a different title and a summary as well. Maybe a change in the thumbnail will also be a good idea.

6. Host the videos on your own domain

 Hosting the videos on your own domain is arguably the single most important thing you can do to get even more SEO value from the videos. Even though platforms such as Youtube and Vimeo are useful, it still makes sense to have the videos hosted on your own domain. It's a good tactic to have an online video platform which will build video sitemap on subdomain of your site. You are actually giving away most for your content by using services such as Youtube to embed the video in your site.

7. Use of transcriptions 

In order to unlock the video's content, you can add the video transcriptions directly to the HTML of each page that hosts your videos. The transcriptions help the user read about the video in case they lack the time to watch the video at the moment. Meanwhile, it also helps you provide the keyword richness which makes it great for search engine requirements. Transcriptions can also be used to create extra content from your videos.
 For instance, a blog post which may link back to the video resource site can be provided in the transcript.

8. Have a video sitemap 

Each entry in the video sitemap should have a link that will lead toa videos landing page this, incidentally is why the video gallery or the resource Platform-specific marketing techniques There are quite a few good video sharing platforms which you can use.

Here, we provide tips on using some of them.

1. Vine 

Vine is community-minded in that it allows mutual interaction between the audiences and the users. Owing to the "sweet n short' format of Vines, they are extremely shareable. The fundamental facet of Wine is that it sup- ports individual creativity while the same time allows you to interact with an audience who may be looking for simple solutions to everyday problems. This gives you great opportunities to explore multiple methods to gain the followers' attention.

Tips: Cater to the community:
Make content that would work in the context of community interaction. Engage in such interactions and participate frequently, Blend the creative with the practical: You can try a demonstration of your product or relate something that's interesting about your brand. The creativity comes in the presentation. Leave the audience wanting more: A sequential strategy may be adapted by having a seriesof vines, posting at regular intervals that people will come back. sell what you stand for rather than the product: People don't really visit Vine to check out product advertisements.

2. Instagram 

You can include short video clips in Instagram that can be of use to your target audience. And more brands and businesses are taking to the platform. and culture' channel so most brands showcase their work culture etc, on Instagram rather than sell products directly.

Instagrammers use hashtags while sharing videos. This makes the posts searchable using keywords, This helps brands to create a more tailored setting for their fans

Tips: Interact more:
First of all, find those users who are regularly conversing about your business or related areas. Follow them and comment regularly. Be highly visible: Showcase your products (without hard-selling), show the work culture in the office, introduce your employees. Make sure you remain visible by engaging continually.
Be personable: This is probably something that applies for almost all social platforms. Being community-centric platform engage with the audience as a real person rather than a faceless brand. Use hashtags: Instagram searches its content based only on hashtags. This means that unless you tag the content, it probably won't be seen by anyone other than your followers.

3. Youtube 

You don't really need an intro for the world's biggest video-sharing platform. So, without delay, let's get right to the tips.
Tips: Stress on quality:
 Since longer format videos can be posted, it makes sense to ensure a higher quality for the video, even getting professionals to shoot. Also, ensure that the audio is top-notch. Use plenty of keywords: Make sure that you add enough keywords the video's title and descriptions. Also, include a link to your site in the video description. Google actually has an algorithm which makes it more than 50% likely that a site is ranked higher if it has video content.

Practical content a Explainer videos, tutorials etc. are a great way to engage with your audience on Youtube. Monitor the content: Keep an eye on what's working and what's not on your channel. If any video is performing poorly, you might as well remove it since it may cause the rest of the content to dip in valu Add call to action: Insert a call action at the end of the video, thereby giving the viewer the option to further engage Share it Once the video is upon Youtube share the same with your social media accounts,

4. Vimeo 

Vimeo is also a video sharing platform and caters videos that are creative content, execution or both. If your target audience are the creative kind, Vimeo is worth considering.
The viral potential can fly lower though. Tips: Use it for building community: It won't be smart to use Vimeo to trigger mass consumption your content. But it's a great place for creating a community, Interact with those viewers who leave comments on videos. This will give the viewers more reasons to return and may be share the videos.

 Customize it: Vimeo is one of the most aesthetically pleasing platforms of its kind. And it can be completely customized using a paid account. Never compromise on quality: Quality is the keyword with Vimeo and quality is what people come to the site for. This makes it imperative that you maintain high quality across all your videos. The chance of getting paid: lt your company is into video production and you are looking fora venue to showcase original videos, Vimeo On Demand is a good place.
This direct-to-fan distribution has Vimeo's video player and good supporting tools. Even more important, they have a good audience base. There's a 90/10 revenue split on the offing. Videos remain a more appreciated medium among the audience-making it a great tool for businesses to reach out to their audience.
Happy filming and sharing!