MOBILE SEO THE ART OF DELIVERING CONTENT RIGHT WHERE YOU ARE

MOBILE SEO THE ART OF DELIVERING CONTENT RIGHT WHERE YOU ARE 

With optimising techniques specific to mobile and a whole lot ofmethods in their nascent stage, mobile SEOcan be baffling. Well, here's the solution.

How is mobile SEO different from desktop SEO? 

There are quite a few foundational elements of mobile SEO which are more or less the same as in desktop SEO. However, there also exist many techniques unique for amplifying search signals for mobile devices. For instance, while standard SEO elements like relevant and rich content, semantic keyword optimization and a natural backlink portfolio are significant in both, there are mobile specific aspects that should be looked into such as:

1)Mobile web presence 
2) Apple Maps and Google Maps 
3)Local listings optimization 
4)Voice search

1) Mobile web presence 

The recommendation that Google makes is to have a single responsive design for the different devices that we use including the desktop, mobile phone and tablet. Google has also developed a large volume of tips and tools to test your mobile presence.

2)Apple Maps and Google Maps 

You can start with good local listings optimization. However, tweaks specific to each are called for. In Google Maps, those can be done with Google Map Maker and for Apple Maps, with Apple Maps Connect.

3) Local listings optimization 

Local listing optimization is particularly suited for those businesses which have a low competitive density in the market. One common objection that many have towards the optimization is that since no one actually comes to the location, there is no use to promoting the local listing location. But there's also the matter of online visibility which is always good for a brand, no matter how small in size it is.

4) Voice search 

Yes, it's true that voice search isn't yet the big thing yet, however, it's still a fact that more number of people are using hands-free searching on mobile ever before.

Key things to focus in mobile SEO

The thing with mobile SEO is that many of the techniques and tools are still in their nascent stage. So, here we mus things for better mobile SEO.

1)Pay attention ranking 

Google has different algorithms that rank mobile-friendly content higher in mobile search results. Unless your website is indexed, spending all your effort and resources on mobile keyword research and content creation will not result in getting greater traffic from search. Increasing the page speed is also something that you should be concerned about as it's an important aspect for mobile searchers.

2) Resolve mobile-friendly errors 

Though there are various mobile configurations out there, many studies have shown that in terms of ranking difference, there isn't much between a responsive design and some other mobile configuration. It'll be a worthy pursuit to fix such errors.

3)Mobile keyword research and content creation 

You should give attention to the queries which searchers use more often on mobile devices. Same holds true for the keywords that are exclusive to mobile devices.
Google certainly taking such things seriously as shown by second part their search Quality Rating Guidelines the one that reads "Under standing Mobile User Needs." When more number of Google's search traffic begins to come from mobile devices, Google naturally goes all out to serve the needs of their mobile searchers. And if your site can help Google do that, you will gain on the search results For local businesses, searchers who perform what Google calls 'Visit In Person Queries (queries that mean the user will physically visit a real world location) are particularly important. Then, there are the "Device Action" and "Do" queries.

These also affect your business. For those unaware of these query types, Do queries are those with which the searcher tries to take some action-for instance, buy a laptop. Device Action queries form a subset of the Do queries. They are the commands that are given on Google to control your smartphone. (For example, the command, lopen book apple. And also, there are the Know  queries- the ones with which the user is trying to discover something for instance, which laptop to buy. It pays to learn the differences between desktop and smartphone search intent and add/edited content as required. To make this easier, there are some great tools out there to help you do just that. Some of these tools are paid- like Bright Edge and SEM Rush while others are free.
You can try this on the Search Console for free just choose Devices-Compare Devices in Search Analytics and then sort by the difference. If a search query has a significantly higher number of mobile clicks compared to desktop clicks, it's probably a keyword you should pay attention to for mobile

4)App Store optimization (Aso) 

App Store optimization (ASO) is SEO meant for app store search engines. Performing ASO will help you with app indexing as well you are, after all enriching your app content with keywords and making sure that it can be returned for relevant content.

5) App indexing App 

Indexing is a rather recent tactic that has emerged in the mobile SEO arena Though it may not be as significant as some of the others mentioned here, it's still worth doing particularly to improve visibility in smartphone searches. App indexing is SEO performed for app content, Google's AMP-the newest tool in the trade AMP is an easily accessible framework to create mobile web pages that are fast loading.
The open-source initiative was made by Google so that publishers could easily improve speed-and thereby the user experience. Also, there's the matter of Google as well as other leading web technology companies using AMP in the future as well. Indeed, such companies encourage its use- they have heavily integrated AMP into their respective platforms.

How does it work? 

AMP which is a frame. work to create mobile eb pages includes three basic parts: MAMP HTML This markup language is a subset of HTML, It has a few properties and custom tags as well quite a few restrictions, However, if you are familiar with regular HTML, adapting the existing pages to AMP HTML won't be a big deal.
You can learn more about the differences between AMP HTML and regular HTML by looking into the list required markup for AMP projects that you can find online.

(2) AMP US This is a JavaScript framework for mobile pages. It mostly manages resource handling and asynchronous loading, Do note the fact that with AMP, third-party JavaScript isn't permitted.

(3 AMPCDN-This is an optional Content Delivery Network, Taking your AMP-enabled pages, it will cache them and also automatically make some performance optimizations,

How to AMP a site?

 To begin with, a minimum of two versions of any article page must be maintained. These include the original article version which a user will usually see the other being the AMP version of the same page.
AMP does not allow such things as third-party Java Seript and form elements. Therefore, you probably won't be able to have such used-to elements on standard implementation of your page like on page comments and lead forms. Also, it's imperative that you rewrite the site template that you can accommodate the restrictions. It should be less than 50KB. Another factor is that because of loading intensiveness of custom fonts they have to be loaded with a special amp font extension: this is so that there's a better control over the loading
Then, there's multimedia which must also be handled specially, An example with images is that they will need the custom amp img element and also must have width and height explicitly mentioned. Point to note here is that you can expect hassles while converting a legacy website into an AMP template if the width and height attributes aren't already in use

Also, if the images you used are animated GIFs, you will require use the amp-anim Just like with images, a custom tag has to be used for embedding locally hosted videos via HTML5. This is called amp video. On the other hand to embed a Youtube video, a separate extended component exists, called amp youtube. Support for such utilities like slideshows exists with the amp carousel For image light boxes, there's the amp image light box.

Also, there are social media embeds for Instagram,Pinterest, Facebook, Twitter and Vine via the extended components. You will have to modify the article page's original version if Google, as well as other technologies which support the AMP Project are to detect your article's AMP version. For this, you'll need to include the below given tag in your original article page this practically a canonical tag for AMP pages: link rel "amphtml" href "bttp - tatoua example.com/blog post/amp/

How to monetize using ads with AMP? 

The higher adoption rates of ad blockers is making it harder publishers to monetize websites, For certain section of the users, one incentive for ad blockers is increasing the website load time since this improves the overall browsing experience. In this regard, AMP could be viewed as a response. In fact, the project states that one of its goals is ensuring effective ad monetization on the snobile web while at the same time embracing a user-centric approach. In that regard, the objective is to provide support for a wide range of ad formats, ad networks and technologies in Accelerated Mobile Pages, Most of the leading ad networks are already using the amp ad expended component.

It's assumed that even more compatibility can be expected in the near future. Some of these networks include Google AdSense, AdReactor Amazon A9, AOL AdTech, Flite, Adform, Taboola, Google Doubleclick, DotAnd Ads, plista, Yieldmo and Smart Adserver.

 AMP Analytics 

Analytics has become so embedded in the proceedings ofthe digital world. that it's hard to imagine a future without it. And AMP certainly has analyties which in fact, is have apparently implemented the philosophy of "measure once, report to many" so that multiple analyties would not slow down a site.

To enable the analytics functionality with AMP for your site, there a two ways:

1) The Amp-Pixel Element This is a pretty simple tag with which page views can be counted, much like regular tracking pixel using a GET request. Plenty of variables can be passed through it, TITLE and DOCUMENT REFERRER being two examples.

2)The Amp-Analytics Extended Component
This component is slightly more advanced than the amp pixel Since this allows for a higher level of configuration for analytics interactions, this is perhaps a more useful tool for implementing analytics in the site. Unless you are trying to make Google Analytics work, you should have the amp-analytics. The required JavaScript library has to be added in the <head following which you should configure it using some JSON markup the body section of the page. However, if you wanna have Google Analytics in AMP you should look into the AMP Analytics section on Google's developer page. There, you'll find multiple examples of implementations.

How will AMP look like on Google?

 To get a hangof how AMP looks like on Google, youcango tog.co/ampdemo on your mobile phone. There, you will find a demo provided Google which shows what an AMP feature looks like in the SERP. After visiting g.co/ampdemo, you can search using a keyword which will return a carousel on the top that will have AMP articles listed on it. Clicking on one of the articles will provide you will with are ading experience embedded in the SERP To read another AMP-enabled article, can swipe either right or left. Like anything SEO, mobile SEO is also a field that's broader than one can digest easily. But that's not to say that it's a mountain you can't scale. understanding the features unique to it and applying the appropriate methods, you can bring your mobile site to the world's attention, or to that part of the world that matters to you.